What is Product Sampling Software? Product Sampling Software combines software with marketing services that get products into consumers’ hands using free samples, sometimes in exchange for providing a review of the product. These vendors specialize in customer targeting, promoting user-generated content (UGC), and analytics for product sampling. They are used for product testing and to launch new or improved products. Many services help with the packaging and distribution of product ...
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Product Sampling Software combines software with marketing services that get products into consumers’ hands using free samples, sometimes in exchange for providing a review of the product. These vendors specialize in customer targeting, promoting user-generated content (UGC), and analytics for product sampling. They are used for product testing and to launch new or improved products. Many services help with the packaging and distribution of product samples.
The services incentivize customer feedback to generate comments and reviews, accelerating and expanding user-generated product content on eCommerce sites, business websites, and social media. Product Sampling Software also helps leverage online influencers and eCommerce to encourage consumers to try products.
Their shopper community demographics and analytic capabilities help target the most likely users of a product or service. Digital coupons or “Try Me” texts are options offered to request samples. Buyers can also opt-in for samples on customer apps and websites, where they'll sometimes have to meet consumer profile criteria before receiving the samples.
Predictive analytics determine which current products would benefit from sampling campaigns based on product coverage and their current average star rating. Some providers connect vendors with retailers to have their products included in retailer sample boxes.
Product Sampling Software will include many of the following features.
When purchasing Product Sampling Software consider the following.
Many Product Sampling Software Providers support end-to-end product sampling management, however, some have more robust features that emphasize specific aspects of product sampling.
Depending on your product, sample volume, packaging and distribution requirements, and desired targeting and analytics features, Product Sampling Software vendors will provide a custom price quote. Product demos and free trials are available.
