What is SAP Engagement Cloud?
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique customer engagement experiences by connecting real-time customer insights with the operational signals that run the business.
As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—with the goal of turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.
SAP Engagement Cloud, formerly Emarsys, is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.
Emarsys became a part of SAP in the December 2020 acquisition. SAP Engagement Cloud encompasses all of the former technologies capabilities.
As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—with the goal of turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.
SAP Engagement Cloud, formerly Emarsys, is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.
Emarsys became a part of SAP in the December 2020 acquisition. SAP Engagement Cloud encompasses all of the former technologies capabilities.
Categories & Use Cases
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Product Demos
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
| Supported Countries | United States, UK, Canada, Mexico, France, Germany, Austria, Budapest, Netherlands, Turkey, Spain |
| Supported Languages | English, German, French, Spanish |
FAQs
What is SAP Engagement Cloud?
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique customer engagement experiences by connecting real-time customer insights with the operational signals that run the business.
What are SAP Engagement Cloud's top competitors?
Acoustic Campaign, Salesforce Marketing Cloud Email Studio, on marketing cloud, and Bronto Marketing Platform (discontinued) are common alternatives for SAP Engagement Cloud.
What is SAP Engagement Cloud's best feature?
Reviewers rate Dynamic content and Landing pages highest, with a score of 8.
Who uses SAP Engagement Cloud?
The most common users of SAP Engagement Cloud are from B2B.