SellerPPC

SellerPPC is a PPC automation platform for Amazon sellers and brands. The software connects to the official Amazon Ads API and manages Sponsored Products and Sponsored Brands campaigns across 16 Amazon marketplaces (North America, Europe, Brazil, and the Middle East) from a single subscription.

The engine evaluates each keyword over two time windows (7 and 30 days) and adjusts bids with a proportional formula based on the gap between target ACoS and actual ACoS. A 5 to 7 day cool-down period between adjustments is designed to prevent bid thrashing, and configurable safety caps bound every change.

Key capabilities include:

• Three bidding strategies (Aggressive, Balanced, Conservative)
• A keyword harvester that promotes search terms through an AUTO to PHRASE to EXACT funnel, with automatic anti-cannibalization negatives
• Automatic negation of search terms that accumulate clicks without converting
• ROAS-based budget reallocation across campaigns
• Native dayparting through Amazon Bid Rules and Budget Rules
• Automated review requests via the Amazon SP-API
• A full audit log recording every change with before and after values
• MCP integration for Claude and ChatGPT

SellerPPC is priced at a flat $79 per month with no percentage of ad spend, and includes a 14-day free trial. The vendor is an approved member of the Amazon Ads Partner Network.