Sendblaster Reviews & Insights

In the past, I have used Sendblaster to design, send, track, and manage, email marketing campaigns and also email communication to students and other stakeholders in higher education. Sendblaster is the best product I have used for these needs, even better than Mailchimp, Constant Contact, etc. There are multiple reasons why Sendblaster is superior. (1) Sendblaster allows good/picky designers to design templates that look beautiful without limits, instead of being limited by the canned templates provided by other services/softwares. (2) Sendblaster does not force the use of footers that mention a bulk email service provider, force standardized "unsubscribe" verbiage, etc. This is very important in higher education and other settings where we *MUST* be able to contact people via email because we have a business relationship with them, and we cannot allow them to unsubscribe. ...but yet we still have the option to provide unsubscribe links when it's appropriate. (3) Sendblaster provides lots of options for sending, so you can use your organization's own SMTP servers, and lots of other sending scenarios/configurations. (4) Once you pay the affordable price for the Sendblaster software, there are no more costs. You don't have to pay ongoing subscription fees or per-message volume fees.

Sendblaster is a great tool for any environment. It's particularly good in organizations that do not have a full featured CRM that manages bulk email marketing and communication. Even if an organization has a great CRM, Sendblaster is still great for those marketing or communication campaigns that go out to recipients who are not already in the CRM, custom groups, bulk sending that you want to keep separate from your other CRM(s), etc.

Sendblaster is being used by multiple divisions and departments across the company for internal and external email communications. Although the company has another email blasting application, Sendblaster is the preferred email communication tool, due to its ease of use, and, I suppose, cost of licenses. I have used it now for the past three years, and would recommend it to anyone.

Sendblaster is really, really very easy to use, especially for non-technical people. Problems arise when someone tries to paste content that was formatted in, say, Microsoft Word or Excel, into Sendblaster, then all hell breaks loose. If you have to use it in WYSIWYG mode, then it is important to use just straight paragraphed content.