Item: Sendblaster
Rating: 9
Author: Solo Mesumbe

Use Cases and Deployment Scope

Sendblaster is being used by multiple divisions and departments across the company for internal and external email communications. Although the company has another email blasting application, Sendblaster is the preferred email communication tool, due to its ease of use, and, I suppose, cost of licenses. I have used it now for the past three years, and would recommend it to anyone.

Pros and Cons

Rendering HTML source code
Managing mailing lists
You can control the speed of email broadcasts
Ease of importing lists

Inability to strip junk code generated from pasting from Microsoft Office applications
Cannot export successful send list
Does not come with responsive templates

Return on Investment

Ease of employee communication delivery
More responsive customer service
Faster implementation of corporate communication strategies

Alternatives Considered

None

Doesn't apply.

Other Software Used

Adobe Analytics, Adobe Business Catalyst, Adobe Photoshop

Likelihood to Recommend

Sendblaster is really, really very easy to use, especially for non-technical people. Problems arise when someone tries to paste content that was formatted in, say, Microsoft Word or Excel, into Sendblaster, then all hell breaks loose. If you have to use it in WYSIWYG mode, then it is important to use just straight paragraphed content.

Supremely Easy to Use

Overall Satisfaction with Sendblaster