Shape Software: Simple & Straightforward
Use Cases and Deployment Scope
We use shape to aggregate paid media spend from all platforms and pace that spend to meet client budgets. We also use it to provide budget-related notifications and warnings to make sure there is plenty of visibility on the team when it comes to each client's budget.
Pros
- Platform integrations
- Pacing accuracy
- Automated notifications
Cons
- Automated budget pacing could be more sophisticated - it tends to conflict with platform best-practices in my opinion.
- Integration with LinkedIn leads would give more accurate picture of conversion volume I believe.
- More customizable alerts
Likelihood to Recommend
Shape Software is well suited when using "mainstream" ad platforms that have robust integrations. It also works well when budgets are set less frequently and are allowed to run unchanged for a set period of time. Shape Software gets less accurate when frequent budget changes need to be made and when using ad platforms with little to no support built into Shape Software.
