Features
Top Performing Features
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Category average: 8.3
Automated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Category average: 7.8
Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Category average: 8.2
Content marketing
Users can discover content from social media conversations and leverage it in marketing materials.
Category average: 8
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
Filtering out noise/spam
Users can filter out irrelevant search results through excluded keyword terms and other measures.
Category average: 7.5
Publishing
Scheduling posts to various social media channels and profiles from one interface.
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Audience targeting
Users can target posts to audience members based on geolocation and other demographics.
Category average: 7.9
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Category average: 8.3
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
Automated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Category average: 7.8
Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Category average: 8.2
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
Lead generation
Users can discover and engage with new prospects, based on certain parameters.
Category average: 7.5
Content marketing
Users can discover content from social media conversations and leverage it in marketing materials.
Category average: 8
Campaigns and promotions
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Category average: 7.3
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
Twitter
The software allows users to monitor, publish and respond via Twitter.
Category average: 8.8
Facebook
The software allows users to monitor, publish and respond via Facebook.
Category average: 8.8
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Category average: 8.5
Google+
The software allows users to monitor, publish and respond via Google+.
Category average: 8.6
Reporting/analytics
Campaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Category average: 7.7
Real-time tracking
The tool tracks mentions and comments in real-time.
Category average: 6.6
Competitor analysis
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Category average: 7.7