What is Simple Admation?
Simple Admation is a specialized workflow tool designed for project management within the realms of creative production, particularly for industries that require strict marketing approval processes. Developed by Simple Marketing Solutions (simple.io), it operates independently and does not necessitate any supplementary products from their suite.
Users and Industries
Various professionals such as marketing managers, project managers, creative directors, compliance officers, and teams tasked with managing extensive or highly regulated campaigns utilize Simple Admation. It serves diverse sectors including financial services, insurance, healthcare, and retail, serving notable clients like Bupa, Bendigo Bank, RACV, HESTA, NIB, Hollard, Woolworths, Mondelez, Spotlight Group, and Tourism Australia.
Functions
Simple Admation oversees the complete lifecycle of creative production from initial briefs to final approved assets. Its main features include:
- Online templates for structured brief creation.
- Task scheduling aligned with available resources.
- Multi-tiered approval workflows guiding content through various review stages.
- An online proofing system equipped with annotation tools suitable for print, digital, video, and HTML materials.
- Compliance governance via mandatory checklist approvals and immutable audit logs.
- Resource management supported by live capacity dashboards.
Differentiators
Differentiating itself from general project management platforms adapted for marketing purposes, Simple Admation is purpose-built to suit campaign teams needing meticulous documentation of every approval decision due to compliance mandates. Its audit trails are both secure against alterations and ready for export to satisfy regulatory submissions, recording all actions with precise timestamps and reviewer details. Essentially, it presents not just an augmented PM tool, but a marketing production platform inherently designed with compliance features.
Categories & Use Cases
Media
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Screenshot of A simple dashboard that displays projects, briefs, approvals, ad storage, asset library, tasks, messages and also recent activity








