SmartFocus, now part of Actito Reviews and Ratings

Rating: 7.3 out of 10

Score

7.3 out of 10

Community insights

TrustRadius Insights for SmartFocus, now part of Actito are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Powerful tool for personalizing and optimizing email marketing campaigns:

Many users have found SmartFocus to be a powerful tool that allows them to personalize and optimize their email marketing campaigns. This feature has been praised by numerous reviewers who appreciate the ability to analyze customer data and behavior in order to segment audiences. This targeted approach of delivering highly relevant and personalized content is seen as a great way to increase engagement and conversions, as mentioned by several customers. The reporting functions provided by SmartFocus are also appreciated for tracking the effectiveness of email campaigns. Additionally, the A/B testing options allow users to test different strategies and find what works best for their customers. The delivery speed and deliverability scores are high once the IP addresses are established, ensuring that emails reach recipients promptly. Customer support is another aspect that receives positive feedback, with users praising the helpfulness and availability of the support team. Overall, SmartFocus offers a user-friendly interface with drag-and-drop functionality that simplifies the process of creating personalized content and improving the overall effectiveness of email marketing efforts.

Reviews

1 Review

A few words about SmartFocus

Rating: 7 out of 10

Incentivized

September 14, 2017

Use Cases and Deployment Scope

We use SmartFocus to send our newsletter campaigns. As we are quite busy (around 3-4 campaigns/week across 7 different websites) we need a system that will allow us to deliver what is necessary. SmartFocus also has the functionality to manage transactional emails (so, all the order confirmation emails could be also sent and managed through the system).

Pros

Push newsletters to customers
Managing campaigns
Drag and drop builder

Cons

Drag and drop builder
2-factor authentication
Internal integration (the system is too big for an average user what make it hard to use sometimes)
Image gallery reliability

Likelihood to Recommend

Before we used SmartFocus we had a simple bespoke drag and drop builder, where we could add as many "templates" as we wanted. In SmartFocus, the drag and drop builder is smoother and better, but you can't add your own templates. If you are happy with the provided templates, then building newsletters will be really good experience.

Verified User

Professional in Marketing (51-200 employees)

Vetted Review

1 year of experience