Powerful tool to replace Facebook Business Manager to leverage your visual advertising
Use Cases and Deployment Scope
Smartly.io was used in the digital advertising department in a digital marketing agency. As the agency, we could have a lot of our clients using the platform. The pricing of the platform depends on the money spent via the platform. We were usually suggesting the platform to the brands who are visually appealing (such as travel agencies, e-commerce) and could leverage their appearance on Facebook advertising even more. Only clients who saw the value of the platform were paying part of the commission. However, the specialists of the agency wanted to have all the clients on the platform as it is much more comfortable to launch campaigns via Smartly.io interface than Facebook business manager.
Pros
- Easy to use. You can copy, paste, duplicate and delete campaigns in few clicks which then was not a thing on Facebook business manager.
- Great templates for visuals, which is the biggest advantage of Smartly.io.
- Outstanding customer support. Replies in 5min and usually works until the issue is solved. If it cannot be solved by the first person, the next person takes part in.
Cons
- Pricing is not attractive to smaller agencies. The base minimum was 1k per month, then 2.5k per month and it grew up to 5k per month. It means that agencies will have to choose service of competitors as Smartly.io is not affordable for everyone. It becomes a premium business.
Likelihood to Recommend
It is the best for visually appealing brands, basically, any hedonic goods to advertise. Best if you have a lot of visuals to represent your business and want to leverage your presence on given platforms. You can easily turn images into videos or have dynamic attributes for your remarketing campaign.
As the pricing is not attractive for smaller clients, it is the best to be either a big brand to use the platform on your own or a big agency to use smartly.io features as your competitive advantage.
