Smartly.io

Easy-to-use Platform: Users find Smartly's platform easy to use and appreciate the personalized support offered by the company. The intuitive user interface allows users to create multiple campaigns easily, making running Facebook campaigns at scale more manageable.

24-hour Support: Users highly value the 24-hour support provided by Smartly. They praise the helpfulness and reliability of the customer support team, noting that their cases are solved promptly. The availability of hundreds of specialists online through the support chat is considered a standout feature.

Time-saving Automation: Users appreciate Smartly's automation options as they save time and facilitate many tasks. The platform's automation capabilities, such as automated ads campaigns, substantially lower implementation times and save valuable time in daily work. While there are still areas for further automation improvement, users find these features very good and a significant time-saver.

Expensive Pricing: Some users have found Smartly to be quite costly, which may not be affordable for small businesses. They feel that the price of the software is expensive, especially when considering the need for additional agency fees or hiring in-house.

Challenging Navigation: Several users have mentioned that navigating all the options in Smartly can sometimes be a bit challenging. They find it complicated to track actual performance on Smartly, as the information provided is not always consistent with what they see on Facebook.

Lack of Duplicate and Edit Feature: Users express their dislike for the lack of a feature to duplicate and edit ad sets in campaigns. This limitation makes it more time-consuming and less efficient for them to manage their advertising campaigns effectively.

Users have made several recommendations for using Smartly based on their experiences. One common recommendation is to consider the cost of Smartly in relation to the time saved. Users suggest that the investment in Smartly can be worthwhile for businesses, as it is a great tool for managing Facebook ads and can help marketers do more in less time.

Another recommendation is to take advantage of proper onboarding and explore all the features of Smartly. Users advise setting aside time to learn and test with Smartly, as it has a range of features that can be beneficial for optimizing lower funnel KPIs, improving CTR and CVR on dynamic ads, and automating Facebook marketing.

Users also suggest evaluating business requirements in light of Facebook's changing features when considering the use of Smartly. While Smartly is recommended for mid to large-sized advertisers, users suggest considering other platforms if regularly managing cross-channel campaigns.

Lastly, users recommend exploring the video templates and pivot tables reporting system offered by Smartly. They also mention the great support from the team at Smartly, which can be helpful for businesses using the platform.

Overall, users recommend using Smartly for managing Facebook ads, but advise taking into account factors such as cost, learning curve, and specific business needs before making a decision.