Content collaboration
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Cat avg: 6.1
Top Performing Features
Content calendar
Allows users to schedule and plan the creation and/or distribution of content.
Cat avg: 6.3
Ideation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Cat avg: 8
Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Cat avg: 8.2
Worst Performing Features
Forms / Gated content
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
Cat avg: 8.2
Embedded CTAs
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
Cat avg: 8.2
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Cat avg: 7.5
Smartvel Features from Reviews
Content Creation
Features related to the creation of content for marketing purposes.
9.7+40%
Ideation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Category average: 8
Content collaboration
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Category average: 6.1
Content calendar
Allows users to schedule and plan the creation and/or distribution of content.
Category average: 6.3
Content Publishing
Features related to the organization and distribution of marketing content.
8+4%
Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Category average: 8.2
Forms / Gated content
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
Category average: 8.2
Embedded CTAs
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
Category average: 8.2
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Category average: 7.5
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Category average: 7.4
Content automation
Allows users to set up automated distribution, personalization and/or curation.
Category average: 6.5
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
8+5%
Closed-loop tracking and reporting
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
Category average: 7.1
Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Category average: 7.9
Smartvel Features from the Vendor
Additional Features
Vendor-contributedMulti-Channel Campaigns
Content Management