SMAudience

SMAudience is a multi-channel attribution platform offered by Smaudience that aims to assist businesses in tracking and analyzing customer journeys to optimize marketing strategies and maximize return on investment. The vendor claims that this software solution is suitable for small to large-sized companies across various industries, including marketing, digital marketing, advertising, e-commerce, and retail. Marketing managers, digital marketing managers, advertising managers, e-commerce managers, and retail managers are among the professionals who can benefit from using SMAudience to gain valuable insights into customer behavior and make data-driven decisions to enhance their marketing efforts.

Key Features

Multi-channel attribution: According to the vendor, SMAudience allows businesses to attribute costs to the touch points in a customer's purchase journey, including native, video and display, search, social, and email channels. This feature is said to help businesses tailor their ad spend to maximize marketing investment.

Conversion path: SMAudience enables users to track and measure the steps and sequence of each conversion path, allowing them to analyze the sales journey based on conversion values, SKU, or product category. The vendor claims that this feature helps refine campaign strategies and identify the best-fit product offers.

Offline conversion: The vendor states that SMAudience enables businesses to match offline sales with a customer's online journey, allowing them to measure digital's role in in-store conversions and develop an integrated sales distribution strategy.

Content marketing: According to the vendor, SMAudience enables users to analyze the paid content consumed by customers that led to conversion. By tracking and combining this information with the onsite visit history, businesses can gain insights into the contribution of content to purchasing decisions and optimize content that drives conversions.

Dashboard: The platform provides a comprehensive multi-channel journey analysis through its intuitive dashboard. Users can access information on the roles of each channel, channel sequence, average duration, time gaps, pages visited, product purchased conversion amount, discounts, and other shipping details. The vendor suggests that this dashboard can be utilized to refine campaign design, segment customers by interests shown in the journey, increase conversions with retargeting, and tailor content to maximize interests and site traffic.

Return on Ad Spend: SMAudience aims to maximize marketing return on investment by measuring the Return on Ad Spend of each channel. The vendor claims that by analyzing observed digital touch points in customers' purchasing journeys, businesses can refine campaign design, re-balance campaign budgets using a 'what-if' model, and reward partners and referrers based on true revenue contribution.

Campaign targeting: According to the vendor, SMAudience allows users to segment customers based on online behavior, including content consumed, product interests, length, frequency, sequence within their journey, and conversion value. This feature is said to enable businesses to create high propensity remarketing lists, maximize retargeting on high-potential customers, integrate behavior segments with CRM data, and use high-value customers for look-alike targeting.

Keyword Targeting: SMAudience is claimed to help optimize website rankings by targeting specific keywords, thereby improving search engine optimization (SEO) efforts.

Web Analytics: The platform measures, collects, analyzes, and reports web data, providing businesses with insights for understanding and optimizing web usage, according to the vendor.

E-mail Marketing: SMAudience facilitates email marketing campaigns by enabling businesses to send commercial messages directly to a group of people using email, as claimed by the vendor.