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Snowplow

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10 Reviews and Ratings

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What is Snowplow?

Snowplow is a customer data infrastructure for AI, enabling organizations make behavioral data governed, so that it can support AI-powered applications including advanced analytics, real-time personalization engines, and AI agents.

Categories & Use Cases

Reviews

What users are saying about Snowplow.
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Snowplow Insights has been by far one of the best programs

Incentivized
Henry CoronelView profile
Systems Product Engineer in Information Technology at Lenovo (10,001+ employees employees)

Use Cases and Deployment Scope

This program is really effective for the performance and weak in the data of my work, Snowplow Insights has been an effective solution from the first moment we put it to the test, one of the main aspects that strengthened our work is the harmony that has driven all our customer service and the relationship with each one of them, all thanks to the excellent management that is possible with this software.

Pros

  • One of the things that I like about this program is without a doubt the breadth of its storage, most of these programs are quite limited.
  • Snowplow Insights helps me a lot to gather all the data from my platforms or simply my products, in order to manage them correctly for the development of my work.
  • Thanks to this program I can easily build all my events and analyze my data in detail, Snowplow Insights is a resource to manage these projects in real time.

Cons

  • I have used the free trial and free versions of this program on a couple of occasions and the time of use is always not enough, just like its tools have a border.
  • As a developer I can say that configuring and customizing AW services can be annoying and complicated, it will take time to achieve it.
  • One of the features that become negative points is by far the complexity and the interface of this program, these are not the most pleasant.

Most Important Features

  • Snowplow Insights works as the main tool to collect and manage the events of my products, the advantages of having this program is an excellent flow.
  • This program offers a wide variety of options for and to manipulate the data in order to simplify each of the projects that we start, with this software the root of events is very effective.

Return on Investment

  • I have to emphasize that on each of the occasions that we have to pay for the renewal of this program, we leave grateful for the price, since it seems economical and suitable for our budget.
  • One of the scenarios that we have experienced the most is on each occasion where we must archive or store each of the data, the extent of storage allows us to not worry about this aspect.

Other Software Used

SecuX Hardware Wallet, Altimetrik Adaptive Development Framework (ADF), Accutive Security - Data Discovery and Masking (ADM)

I have to highlight My thanks to this program I can manipulate my data

Incentivized
Leonel GarciaView profile
Software Engineer in Information Technology at Teradata (10,001+ employees employees)

Use Cases and Deployment Scope

The experience that I have built with this program has been very good since it has been a guide to give better service administration and attention to clients, thanks to the fact that Snowplow Insights is developed from the base of my work to develop a better management of data from my platforms or my products on the web.

Pros

  • I have to highlight how thanks to this program I can manipulate my data and store it without fear of reaching the storage reserve, this is extensive enough to perform without problems.
  • With it, the support of Snowplow Insights, I have a better guide to properly manage the products and their data as well as the platforms. With this program, development is much more efficient and pleasant for my clients.

Cons

  • The amount of options and information that this program presents can be a bit overwhelming for users new to running this program.
  • I have the duty to warn that the free versions of this program are not really effective, we have put it to the test and they always leave us a lot to be desired, we do not recommend them.

Most Important Features

  • One of the main reasons why we have the help of this program is its price, for us it is worth the economic investment for its software and it is within our reach.
  • Snowplow Insights is our first choice that has the ability to bring together and manage all of our product show events and processes, with the goal of giving you greater expansion and control.

Return on Investment

  • The main scenario that we live with this program is the response and the good reputation that we have built with this program in each of our events.
  • There are many occasions where we have the obligation to protect all our data, the advantage is that Snowplow Insights has a completely ample storage for our performance.

Other Software Used

Azure Digital Twins, Accutive Security - Data Discovery and Masking (ADM), Adobe Marketo Engage

Move to the real time realm with Snowplow.

Incentivized
Verified User
Engineer in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

Snowplow Insights is a good tool for standardizing the data collected from different sources in real-time. In our use case, we send data from the website, mobile app, and some other CRM systems to Snowplow, and that data is gathered, enriched, and then made available to other systems for Marketing purposes such as reporting, optimization, and audience generation.

Pros

  • Intuitive interface.
  • Great variety of integrations.
  • Real time capabilities.

Cons

  • Steep learning curve.
  • Quite technical profiles needed to do the initial set up.
  • Price might be high for some businesses.

Most Important Features

  • Ability to push data to Marketo.
  • Flexibility with cloud hosting (AWS, Google Cloud).
  • Real time capabilities.

Return on Investment

  • Reduced development cost compared to other alternatives.
  • More accurate segments generation, that increased ROI.
  • Meeting business goals when incorporating more data sources.

Alternatives Considered

Google Analytics 360 and Adobe Analytics

Other Software Used

Adobe Campaign, Adobe Marketo Engage, Adobe Analytics, Google Analytics, Adobe Experience Platform, Adobe Experience Platform Launch, Adobe Experience Manager, Adobe Experience Manager Forms, Atlassian Confluence, Jira Software, Adobe Workfront

The insight has changed our organization growth and have taken up by 30% after implementing the software in our work culture.

Incentivized
Verified User
Analyst in Corporate (1001-5000 employees employees)

Use Cases and Deployment Scope

Insight is majorly used in our organization to make our work more efficient and fast. We use insight to keep our data in one place in real-time so that it can use present at any time and any place when in need. I don't think that there are any problems with the insight as it works with full efficiency and it has reached beyond what I thought, As this insight has all the features and functionalities which we needed. We use most of the features of the insight because we can save our time and money in keeping different things on different platforms.

Pros

  • It collect all the data from different platforms.
  • It has a good storage.
  • It's web hook works very nicely.

Cons

  • As of now, I haven't experienced any problems till now. Only I request the insight team to provide more colorful templates and backgrounds for different categories and sections.
  • There should be more graphic improvement work need to be done.

Most Important Features

  • Snowplow Web hook.
  • Collecting from different platforms.
  • Snowplow Storage.
  • Track client and server events.
  • Snowplow storage.

Return on Investment

  • It has decreased our cost on different platforms.
  • Increased our productive time.
  • Cost-efficient.
  • It has increased our clients up to 30%.

Snowplow Insights allows our company to make faster, and more impactful business decisions off our data

Incentivized
Verified User
Strategist in Information Technology (5001-10,000 employees employees)

Use Cases and Deployment Scope

We used Snowplow Insights to create insightful data to track ROI from our 2022 Marketing Events. Snowplow Insights is a powerful tool that helps us leverage our data in real time.

Pros

  • Real Time Updates
  • Data Collection
  • Data Modeling

Cons

  • Integration with other tools such as Google Analytics is difficult (as expected as we transition)

Most Important Features

  • Data Collection & Organization is managed by Snowplow Insight
  • Cheaper compared to alternatives in the market like Segment
  • Flawless ability to handle billions of records

Return on Investment

  • Less time spent on collecting and organizing data
  • Shorter time to make impactful decisions
  • Ability to track ROI from Marketing Events with ease

Alternatives Considered

Twilio Segment