Name: Snowplow
Rating: 10 (10 reviews)
Author: Snowplow

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

AI Code Generation

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Contract Analysis

Data Analytics  and BI Services

Dropshipping

Internal Communications

Knowledge Management

Policy Management

Enterprise

Accounting

Payment Orchestration

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Engagement

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Center Networking

Data Integration

Data Replication

Database DevOps

Database Management

DevSecOps

Fraud Detection

Integration Platform as a Service (iPaaS)

Mobile Data Security

Mobile Identity

Network Attached Storage

Network Performance Monitoring

Non-Relational Databases

Platform-as-a-Service (PaaS)

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Cross-Channel Campaign Management

Email Marketing

Grant Management Software

Local Listing Management

Marketing Attribution

Marketing Automation

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Website Builder

Marketing

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Predictive Sales Analytics

Sales Engagement

Sales Incentive Compensation Management

Sales Training

Sales

Application Security

Cloud Access Security Brokers

Virtualization Security

Security

Digital Forensics

Hospital Management

Insurance Claims Management

Insurance Underwriting and Rating

Plagiarism Checker

Shipping

Veterinary

Vertical-Specific

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### Data Collection and Management
Users consistently praise Snowplow Insights for its robust data collection and organization capabilities. Reviewers highlight the program's efficiency in managing data from various sources in real-time, allowing for streamlined processes and impactful business decisions. Snowplow Insights stands out for its ability to handle large volumes of data effortlessly, providing users with a cost-effective solution compared to other market alternatives. Additionally, users appreciate the program's ease of use in collecting and organizing data, making it a valuable asset for enhancing project efficiency and monitoring data events within their organizations. (Source Reviews: [1](https://www.trustradius.com/reviews/snowplow-insights-2022-11-22-23-22-17), [2](https://www.trustradius.com/reviews/snowplow-insights-2022-11-23-16-17-02), [3](https://www.trustradius.com/reviews/snowplow-insights-2022-11-23-04-56-51), [4](https://www.trustradius.com/reviews/snowplow-insights-2022-11-24-16-01-14))

### Real-Time Data Processing
Users unanimously praise Snowplow Insights for its real-time data processing capabilities. Reviewers consistently highlight the tool's ability to gather, enrich, and standardize data from various sources in real-time, enabling efficient data management and analysis. Snowplow Insights stands out for its real-time updates, data modeling, and the flexibility it offers with cloud hosting services like AWS and Google Cloud. Users find that the tool excels in scenarios with multiple data sources, where it can combine and enrich data signals swiftly for actionable insights. (Source Reviews: [1](https://www.trustradius.com/reviews/snowplow-insights-2022-11-22-23-22-17), [2](https://www.trustradius.com/reviews/snowplow-insights-2022-11-23-04-56-51), [3](https://www.trustradius.com/reviews/snowplow-insights-2022-11-23-16-17-02), [4](https://www.trustradius.com/reviews/snowplow-insights-2022-11-23-13-02-59))

### Event Tracking and Analysis
Users consistently praise Snowplow Insights for its exceptional event tracking and analysis capabilities. Reviewers highlight the program's effectiveness in monitoring and storing data related to events and product expansion. Snowplow Insights is commended for its ability to streamline data collection, analysis, and management in real time, providing users with valuable insights to make informed decisions. The program's versatility and efficiency in simplifying project workflows are noted as key strengths by users. Additionally, Snowplow Insights is lauded for its ample storage capacity, ensuring the secure preservation of performance data across various platforms. (Source Reviews: [1](https://www.trustradius.com/reviews/snowplow-insights-2022-11-22-23-22-17), [2](https://www.trustradius.com/reviews/snowplow-insights-2022-11-23-16-17-02), [3](https://www.trustradius.com/reviews/snowplow-insights-2022-11-24-16-01-14), [4](https://www.trustradius.com/reviews/snowplow-insights-2022-11-23-13-02-59))

### Cross-Platform Data Integration
Users consistently praise Snowplow Insights for its efficient data integration across various platforms. The reviews highlight the program's ability to collect data from different sources and store it securely, allowing for streamlined management and analysis. Users appreciate how Snowplow Insights simplifies the process of gathering and analyzing data from multiple platforms, ultimately enhancing their workflow and decision-making processes. The sentiment expressed indicates a strong satisfaction with the cross-platform data integration capabilities of Snowplow Insights. (Source Reviews: [1](https://www.trustradius.com/reviews/snowplow-insights-2022-11-23-13-02-59), [2](https://www.trustradius.com/reviews/snowplow-insights-2022-11-24-16-01-14), [3](https://www.trustradius.com/reviews/snowplow-insights-2022-11-23-16-17-02))

### Product Development and Management
Users consistently praise Snowplow Insights for its exceptional ability to manage products and streamline program development. Reviewers highlight the program's effectiveness in handling projects and data analysis, emphasizing its role in enhancing efficiency and providing real-time insights. Snowplow Insights is lauded for its comprehensive storage capacity, ease of data manipulation, and the valuable guidance it offers in managing events and processes. Users find the program to be a valuable investment due to its affordability and its capability to centralize and oversee all product-related activities. (Source Reviews: [1](https://www.trustradius.com/reviews/snowplow-insights-2022-11-24-16-01-14), [2](https://www.trustradius.com/reviews/snowplow-insights-2022-11-23-16-17-02))

Users have found Snowplow Insights to be an effective solution for workflow management, allowing them to track activities and pull data across multiple platforms easily. The software has been praised for its reliability and solid communication, making it a valuable tool for users. One reviewer who built snowplow event trackers using Scala and AWS services found Snowplow Insights to be stable and cost-effective compared to other tracking tools. 

With over 4 years of usage, a satisfied user highly recommends Snowplow Insights and considers it instrumental in tracking ROI from marketing events and leveraging real-time data. This software is valued for its ability to standardize data collected from various sources in real-time, allowing users to gather, enrich, and share data with other systems for marketing purposes such as reporting, optimization, and audience generation. Users also appreciate the efficiency and speed that Snowplow Insights brings to their work by keeping all their data in one place and providing anytime, anywhere access.

Furthermore, Snowplow Insights has proven effective in customer service and relationship management, facilitating better data management and administration of platforms or products on the web. It has become a valuable asset for users seeking streamlined processes and improved data organization.

Helpful Drag and Drop Interface: Several reviewers have found the drag and drop interface of Snowplow Insights to be helpful for easy navigation and collaboration. This feature has been appreciated by users as it allows them to easily organize and manage their data without any hassle.

Real-time Monitoring Capability: The real-time monitoring capability of Snowplow Insights has been praised by many users. They have mentioned that this feature allows them to stay updated with the latest data insights, enabling them to make informed decisions in a timely manner.

Versatile and Complete Platform: Many reviewers have mentioned that Snowplow Insights is a versatile and complete platform that greatly helps in managing pipelines, infrastructure, and use cases. Users appreciate the wide range of functionalities offered by the product, allowing them to efficiently handle various aspects of their data management needs.

Complicated Setup Process: Some users have found the setup process with different AWS services to be complicated and requiring oversight, which can be a hassle for those who are not familiar with the platform. They mentioned that navigating through various configurations and options was time-consuming and confusing.

Steep Learning Curve: The program has been described as complex, with a steep learning curve that could be overwhelming for new users. Reviewers noted that understanding the intricacies of the program's features and functionalities took significant time and effort. This complexity may hinder adoption and slow down productivity, especially for individuals without prior experience in similar tools.

Difficult Integration with Other Tools: Several reviewers noted that integrating the program with other tools, such as Google Analytics, was difficult. They reported encountering compatibility issues, ambiguous documentation, and limited support resources. This lack of seamless integration could pose challenges for users trying to streamline their workflows and extract actionable insights from integrated data sources.

Snowplow is a customer data infrastructure for AI, enabling organizations make behavioral data governed, so that it can support AI-powered applications including advanced analytics, real-time personalization engines, and AI agents.

Plus

Growth

Starter

Klaviyo

Snowplow

Customer Data

Likelihood to Recommend

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

Altimetrik Adaptive Development Framework (ADF)

SecuX Hardware Wallet

Accutive Security - Data Discovery and Masking (ADM)

Systems Product Engineer

Snowplow Insights 2022-11-23 16:17:02

Adobe Marketo Engage

Azure Digital Twins

Software Engineer

Snowplow Insights 2022-11-24 16:01:14

Atlassian Confluence

Adobe Analytics

Adobe Campaign

Adobe Experience Manager

Atlassian Jira

Google Analytics 360 (discontinued)

Adobe Experience Manager Forms, on experience manager

Adobe Experience Platform Launch

Adobe Experience Platform

Snowplow Insights 2022-11-23 04:56:51

Snowplow Insights 2022-11-23 13:02:59

Twilio Segment

Twilio

Snowplow Insights 2022-11-22 23:22:17

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Snowplow

Overview

What is Snowplow?