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Move to the real time realm with Snowplow.
December 06, 2022

Move to the real time realm with Snowplow.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Snowplow Insights

Snowplow Insights is a good tool for standardizing the data collected from different sources in real-time. In our use case, we send data from the website, mobile app, and some other CRM systems to Snowplow, and that data is gathered, enriched, and then made available to other systems for Marketing purposes such as reporting, optimization, and audience generation.
  • Intuitive interface.
  • Great variety of integrations.
  • Real time capabilities.
  • Steep learning curve.
  • Quite technical profiles needed to do the initial set up.
  • Price might be high for some businesses.
  • Ability to push data to Marketo.
  • Flexibility with cloud hosting (AWS, Google Cloud).
  • Real time capabilities.
  • Reduced development cost compared to other alternatives.
  • More accurate segments generation, that increased ROI.
  • Meeting business goals when incorporating more data sources.
The main advantage of Snowplow Insights, compared to other similar tools in the market, is that Snowplow is able to combine data from more data sources and also enrich that data later on by connecting to other systems in real time. Those capabilities have been a challenge for many other tools in the past. Additionally, the number of out-of-the-box integrations makes Snowplow a very flexible tool.

Do you think Snowplow Insights delivers good value for the price?

Yes

Are you happy with Snowplow Insights's feature set?

Yes

Did Snowplow Insights live up to sales and marketing promises?

Yes

Did implementation of Snowplow Insights go as expected?

Yes

Would you buy Snowplow Insights again?

Yes

Based on our experience, Snowplow is especially well suited for architectures where there are many different data sources since Snowplow helps with combining all that data into a standard format. Additionally, Snowplow is able to enrich those data signals by using 1st party and 3rd party data in order to make it more insightful, all in real-time. In other scenarios where the number of data sources is reduced, or those are not able to push data in real-time, then the value and impact of Snowplow are reduced.