Cool analytics tool for emerging as well as mature businesses
Use Cases and Deployment Scope
I use it in my company in order to evaluate & analyze audience data that comes to our website for buying the products. It is quite critical for us to undersand the consumer journey and their behaviour on website. This tool helps us understand the journey a buyer take when visting our website
Pros
- User journey
- Website page views
- Landing pages view
- User experience on website
Cons
- Website optimization which helps us generate more leads
- Increased sales due to tracking & detailed view of our customer journey
- Reporting & analytics
Likelihood to Recommend
We help our digital team and seo team to optimize the website based on the data we get from the tool which ultimately results in better page views, time spent on a web page & low bounce rate
