Sprig

Sprig is an enterprise survey and market research platform that integrates autonomous AI agents to manage the end-to-end research lifecycle. The platform automates the design, deployment, and analysis of user surveys, replacing manual programming and static forms with adaptive infrastructure. It is designed to accelerate data collection for product and research teams by transforming research briefs into deployed studies and raw responses into synthesized reports.

Key Capabilities

• Design Agent: Automatically constructs structured research studies and questionnaires using source materials such as research goals, project briefs, and existing documentation.
• Field Agent: Deploys adaptive, dynamic surveys that personalize questions in real-time based on user interactions, optimizing data collection across multiple channels (including in-product, email, and web).
• Synthesize Agent: Processes qualitative and quantitative responses to generate evidence-backed reports, identifying core themes and extracting actionable recommendations.
• Multi-Channel Data Collection: Facilitates targeted feedback collection from active users within a product interface, as well as external prospects and panel participants.
• Comprehensive Research Support: Provides the infrastructure for a wide range of methodologies including customer surveys, journey research, concept testing, and experience measurement.

Audience & Use Cases

• Audience: Product Researchers, UX Designers, Product Managers, and Market Research Teams.
• Use Case: Product management teams use Sprig to run in-product concept testing for new features, utilizing the Design Agent to build the survey from a product brief and the Synthesize Agent to automatically cluster open-ended user feedback into actionable themes.

Technical Specifications

• Integration: Embeds via SDKs/APIs for targeted in-product triggers; supports web link and email deployment.
• Deployment: SaaS (Cloud).