Sprinklr Insights
80 Reviews and Ratings
What is Sprinklr Insights?
Sprinklr Insights is a Market Intelligence platform that provides enterprises with consumer, competitor, and market data across more than 30 channels. It centralizes Social Media Monitoring, Brand Intelligence, Voice of the Customer, crisis-management, and Competitive Intelligence workflows on one platform. Sprinklr Insights analyzes conversations from social, digital, news, review, and owned-data sources to help teams monitor audiences, reputation, market trends, and brand performance. Sprinklr states that it has applied AI to unstructured data for more than a decade.
Key Features
- Channel coverage: Sprinklr states that the platform integrates more than 30 social and digital channels, 400,000 media sources, and more than one billion websites and review sites. Teams can also ingest owned data for a consolidated view of customer feedback.
- Social listening: Monitor market conversations, mentions, sentiment, and trends across social, digital, news, and review sources.
- Brand monitoring and reputation management: Track mentions, key performance indicators (KPIs), sentiment, and trends, and benchmark brand perception against competitors.
- Voice of the Customer: Collect product and service feedback, identify trends, and surface consumer needs.
- Public relations and crisis management: Detect potential reputation threats, receive alerts, and route insights to the appropriate teams.
- Sentiment analysis: AI analyzes sentiment and emotion in text, video, audio, and images. Sprinklr reports contextual-insight accuracy exceeding 90%.
- Competitive intelligence and benchmarking: Compare brand performance, engagement, and sentiment with competitor brands.
- Product and visual intelligence: Product Insights monitors feature requests and feedback, while Visual Insights analyzes images in conversations for products, logos, and other detected elements.
- Audience, competitor, and brand analytics: Analyze audience, competitor, and brand performance alongside content-level analytics.
- Large language model (LLM) insights: Answer engine optimization (AEO) features track how brands appear in AI-generated answers from systems such as ChatGPT, Gemini, and Perplexity. Teams can use prompts informed by customer conversations and competitor benchmarks.
- Video intelligence: Analyze video at scale using frame-level visual AI to detect logos, products, and demonstrations, and to analyze audio and music trends.
- Sprinklr Copilot: Research social, digital, and news sources conversationally with citation-backed responses that link to original posts.
- Generative AI automation: Generate summaries of data, dashboards, and alerts; identify potential root causes and recommended next actions; and configure listening queries.
- Cross-team action: Create cases from customer feedback, route insights to relevant teams, and provide social-data inputs for marketing, campaign, and advertising workflows.
- Dashboards and reporting: Build custom widgets, define metrics and targets, select visualizations, and schedule report refreshes, sharing, or exports.
Categories & Use Cases
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | North America, South America, EMEA, APJI |
| Supported Languages | 160+ supported languages, including English, French, Italian, German, Russian, Spanish, Simple Chinese, Japanese, and Portuguese |
FAQs
What are Sprinklr Insights's top competitors?
Brandwatch, Meltwater, and Talkwalker by Hootsuite are common alternatives for Sprinklr Insights.