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Sprinklr Insights

Score7.5 out of 10

80 Reviews and Ratings

What is Sprinklr Insights?

Sprinklr Insights is a Market Intelligence platform that provides enterprises with consumer, competitor, and market data across more than 30 channels. It centralizes Social Media Monitoring, Brand Intelligence, Voice of the Customer, crisis-management, and Competitive Intelligence workflows on one platform. Sprinklr Insights analyzes conversations from social, digital, news, review, and owned-data sources to help teams monitor audiences, reputation, market trends, and brand performance. Sprinklr states that it has applied AI to unstructured data for more than a decade.

Key Features

  • Channel coverage: Sprinklr states that the platform integrates more than 30 social and digital channels, 400,000 media sources, and more than one billion websites and review sites. Teams can also ingest owned data for a consolidated view of customer feedback.
  • Social listening: Monitor market conversations, mentions, sentiment, and trends across social, digital, news, and review sources.
  • Brand monitoring and reputation management: Track mentions, key performance indicators (KPIs), sentiment, and trends, and benchmark brand perception against competitors.
  • Voice of the Customer: Collect product and service feedback, identify trends, and surface consumer needs.
  • Public relations and crisis management: Detect potential reputation threats, receive alerts, and route insights to the appropriate teams.
  • Sentiment analysis: AI analyzes sentiment and emotion in text, video, audio, and images. Sprinklr reports contextual-insight accuracy exceeding 90%.
  • Competitive intelligence and benchmarking: Compare brand performance, engagement, and sentiment with competitor brands.
  • Product and visual intelligence: Product Insights monitors feature requests and feedback, while Visual Insights analyzes images in conversations for products, logos, and other detected elements.
  • Audience, competitor, and brand analytics: Analyze audience, competitor, and brand performance alongside content-level analytics.
  • Large language model (LLM) insights: Answer engine optimization (AEO) features track how brands appear in AI-generated answers from systems such as ChatGPT, Gemini, and Perplexity. Teams can use prompts informed by customer conversations and competitor benchmarks.
  • Video intelligence: Analyze video at scale using frame-level visual AI to detect logos, products, and demonstrations, and to analyze audio and music trends.
  • Sprinklr Copilot: Research social, digital, and news sources conversationally with citation-backed responses that link to original posts.
  • Generative AI automation: Generate summaries of data, dashboards, and alerts; identify potential root causes and recommended next actions; and configure listening queries.
  • Cross-team action: Create cases from customer feedback, route insights to relevant teams, and provide social-data inputs for marketing, campaign, and advertising workflows.
  • Dashboards and reporting: Build custom widgets, define metrics and targets, select visualizations, and schedule report refreshes, sharing, or exports.

Categories & Use Cases

Who Buys & Uses Sprinklr Insights

Sprinklr Insights Reviews

What users are saying about Sprinklr Insights.
View all Sprinklr Insights reviews

A great tool for Community Managers and Social Monitoring

Incentivized
Verified User
Employee in Social Media (11-50 employees)

Use Cases and Deployment Scope

I used Sprinklr when I was Social Media Manager for ACCOR. The tool helped me moderate the clients requests, answer comments and monitor any activity on our social media. We had tools in Sprinklr that helped us escalate to Customer Service for example and that really helped us centralize all the community management in one place. Furthermore, it helped us with reportings and monitoring KPI’s. (Likes, comments etc). What helped me even more was the charts that were pre-made and helped us visualise even better our social media performances.

Pros

  • Social media monitoring
  • Reportings and data analysis
  • Organizing
  • Moderation
  • Community Management

Cons

  • Sometimes, some comments or likes wouldn’t automatically appear
  • Reportings could be even more thorough

Return on Investment

  • Time-saving tool that cleared time for other tasks
  • Being able to react fast thanks to every comment/Dm appearing by the second it was sent
  • Less apps, less connexions so ecologically speaking it’s better.
  • Overall, very ergonomic tool to use for your business

Usability

Alternatives Considered

Vista Social

Other Software Used

Meta Business Suite, Google Ads, Instagram for Business, TikTok for Business, Asana, Canva

Sprinklr Modern Research is a excellent tool to beginners

Incentivized
Pravin Angane
Senior Analyst at Dell (10,001+ employees)

Use Cases and Deployment Scope

Sprinklr Modern Research is a fantastic research tool to perform market research! I like the listening engine that lets me listen to specific conversations across the web. I also love how we can clean noises from our topic, as the tool really helps us in that sense. When creating a topic and a theme in listening, we can either use the simple mode or the advanced one! Personally, I use the advanced one since we have more functions to use.

Pros

  • Dashboard feature
  • Easy to use
  • Case level details
  • Great tool for social media management

Cons

  • Website speed
  • Navigation on dashboard
  • Scheduling of reports
  • It is very expensive

Return on Investment

  • It reduces FTE.
  • I like the sentiment and audience sections.
  • Sprinklr Modern Research is good for large companies.

Alternatives Considered

UiPath Enterprise RPA Platform

Other Software Used

UiPath Document Understanding, Adobe Analytics, Attribution in Google Analytics (Adometry)

The know hows of Sprinklr modern research

Incentivized
Chinmay RautmareView profile
Social Media Marketing Intern in Social Media at Signify (10,001+ employees)

Use Cases and Deployment Scope

We use modern research to identify brand perception in local markets

Pros

  • Providing audience sentiment
  • Providing engagement timings for setting up content calendars
  • Useful to determine hashtag strategies

Cons

  • Improvement in the newsletter feature
  • More details on auto imported features
  • Time required to load listening dashboards

Return on Investment

  • improved analytical insights
  • Improved listening abilities
  • learnt brand perception in the market

Alternatives Considered

Brandwatch

Other Software Used

Brandwatch, HubSpot Academy, LinkedIn Elevate

A great tool for social listening!

Incentivized
Jean-Stéphane BouView profile
Global Head of Social Media in Marketing at Dassault Systèmes (10,001+ employees)

Use Cases and Deployment Scope

We're using modern research to better understand conversations about our brand and identify UGC using our software. The social listening tool is also deeply interconnected with modern engagement which facilitates the moderation activities we have in place.

Pros

  • Data visualization
  • Easy and intuitive set up to build boolean queries
  • AI involved to facilitate conversation analysis

Cons

  • Mentions could be better visualized in dedicated widgets that are more adapted to reading a large amounts of mentions
  • Integration of premium news sources
  • Better display of authors of mentions with more information

Return on Investment

  • reputational risk mitigation
  • improved content production

Alternatives Considered

Sprinklr Social Engagement & Sales

Speaking with Experience!

Incentivized
Priya AmarnathView profile
Manager - Social Media and Community in Social Media at Dell Technologies (10,001+ employees)

Use Cases and Deployment Scope

Working in one of the most competitive brands in IT definitely requires a very reliable channel for us to conduct our operations. Being a manager in the social media engagement team, having access to real-time data and historical data is everything. With a user-friendly UI like Sprinklr, it makes managing and monitoring much easier. The real-time insights that we gain out of the reports are what help us drive our core metrics and KPIs on a daily basis with our frontline agents. It also helps us keep a check on the frontline productivity from time to time as we have access to real-time data from Sprinklr reporting dashboards.

Pros

  • Real-time competitive.
  • Insights to inform.
  • Organic social strategy.
  • AI for Smart Content.
  • Intelligence.
  • Report on business.
  • Insights like sentiment.
  • Alongside media metrics.
  • Real-time monitoring.
  • For brand risk/crisis.
  • Managements.

Cons

  • Lesser downtime.
  • More themes on the UI.

Return on Investment

  • It has definitely improved our analytical insights by making the platform flexible enough to be able to deep dive and pull up a report on any metric and drive it.
  • Real-time data is the boss of all. It helps us fix things with engagement team before the damage is done.
  • User friendly UI has made it easy to operate and increase productivity.

Other Software Used

Oracle Business Intelligence Discoverer (discontinued), Salesforce CMS

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