We use STEP for two primary functions. Within marketing we produce catalogues and direct mail using PIM Publishing and InDesign. Our product data teams maintain our products within the system to allow us to deliver directly to our transactional websites, and also for our printed publications. The system is used globally, allowing us to share resources and produce content globally.
- Asset management
- Data sharing
- Page production
- Some processes can be a bit long-winded, and have too many steps
- Issues with writing back from InDesign to STEP
- Speed of paginating large catalogue sections
Read Matthew Kermode's full review
STEP is very good for producing catalogues and direct mail, providing the content is maintained and updated regularly. The autopage function is ideal for catalogues, whereas for more stylised brochures we can paginate into InDesign which allows publishing end users to apply a more visual design.