Name: StoryTap review by Nicole
Uploaded: 2020-04-27T16:25:17.000Z
Duration: 1 min 32 s
Description: Nicole Smith CEO & founder of Flytographer shares how StoryTap has helped her business.

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### Video Marketing Strategies
Users consistently praise StoryTap for its ability to enhance video marketing and content creation through its user-friendly platform and efficient video creation capabilities. The platform's video marketing strategies have been lauded for simplifying the process of creating and managing video content, allowing users to easily capture and share compelling stories. While some users have suggested improvements in video editing options for more advanced production needs, overall, StoryTap's video marketing strategies have proven to be a valuable asset for businesses looking to leverage the power of video in their marketing campaigns.

### Content Creation and Management
Users consistently highlight StoryTap's content creation and management capabilities as a pivotal tool for generating authentic and engaging video content. The platform's user-friendly interface and efficient processes enable users to effortlessly create, store, and share a plethora of compelling stories and testimonials. Despite minor concerns about audio quality in some video clips, StoryTap's overall impact on content creation and management remains highly positive, empowering organizations to amplify their online presence and connect with their audiences effectively.

### Customer Testimonials and Reviews
Users consistently highlight the effectiveness and ease of use of StoryTap's customer testimonials and reviews functionality. They appreciate the authenticity and simplicity of collecting and showcasing real customer feedback. While some users encountered minor issues like low audio levels in video clips, overall, the sentiment towards StoryTap's customer testimonials and reviews capabilities remains positive. Customers find the platform valuable in capturing and sharing genuine stories that resonate with their audience, contributing to a stronger brand image and increased engagement.

### User Engagement and Participation
Users consistently highlight StoryTap's exceptional user engagement and participation features, emphasizing how the platform effectively facilitates meaningful interactions with customers and volunteers. The reviews underscore the platform's success in fostering a sense of community and engagement, ultimately enhancing the overall customer experience. Customers appreciate the personalized approach to engagement, which allows them to connect on a deeper level and feel valued as part of a larger community. StoryTap's user engagement and participation capabilities are lauded for their ability to drive positive outcomes and strengthen relationships with customers and volunteers.

StoryTap is an end-to-end video platform that, according to the vendor, automates the production and distribution of user-generated content (UGC) video reviews. It is designed to assist brands in increasing sales by leveraging the power of video testimonials and reviews. StoryTap is suitable for businesses of all sizes, including small startups and large enterprises. The platform is utilized by eCommerce retailers, marketing professionals, brand managers, digital marketers, and customer experience managers.

**Key Features**

**Patented Video Technology**: StoryTap utilizes patented video technology, according to the vendor, to automate the production and distribution of user-generated content (UGC) video reviews. Customers can easily record video reviews without the need for downloads or integrations by using a single link.

**Video Reviews**: StoryTap enables brands, as claimed by the vendor, to produce thousands of authentic, on-brand UGC video reviews. Customers can be guided with story prompts, and brands can provide tips and best practices on video recording to ensure the reviews are genuine and aligned with the brand image.

**Video Embeds**: According to the vendor, StoryTap allows for easy embedding of video reviews on product detail pages (PDPs) with just one line of code. The embedded videos can be made shoppable, enhancing the customer experience and driving conversion. Embedding videos on PDPs helps establish trust with potential buyers by showcasing the authenticity of customer reviews.

**Video Analytics**: StoryTap provides advanced video analytics, as stated by the vendor, to track and analyze the performance of video reviews. Custom reporting dashboards offer insights into video performance, conversion rates, and return on investment (ROI). Brands can make data-driven decisions and optimize their video campaigns for maximum impact.

**Video SEO**: According to the vendor, StoryTap helps increase the visibility of videos on search engines, driving organic traffic to product pages. By optimizing video content for search, brands can attract more potential customers and increase conversions. Video SEO strategies include driving a call to action to product detail pages (PDPs) and improving overall search rankings.

**Video FAQs**: StoryTap, as claimed by the vendor, enables brands to address common questions through video FAQs, eliminating buying barriers and helping shoppers make faster purchasing decisions. Video FAQs provide a more engaging and informative way to address customer queries and concerns, ultimately enhancing the customer experience and increasing conversion rates.

**Social Sharing**: According to the vendor, StoryTap allows brands to repurpose video reviews by integrating with popular social media platforms like YouTube, TikTok, and CrowdTwist. By sharing their best video reviews on social media, brands can reach a wider audience and increase brand visibility. Social sharing of video reviews helps amplify positive customer experiences and drive engagement.

StoryTap solves various business problems for nonprofit organizations and businesses alike. For nonprofits, StoryTap can help improve awareness of their mission by capturing and sharing more stories about why people participate in their events. This platform makes it easy to collect video answers to top FAQs, which then helps to connect with supporters and volunteers on a human level. This results in stronger engagement, better communication, and a deeper understanding of what drives supporters to engage with the organization.

For businesses, StoryTap provides an innovative solution for online content strategy that can easily slot into existing ecosystems and cultures. By capturing and storing founders' stories in a standardized and usable way without compromising authenticity, businesses can use this as a powerful storytelling tool. It provides weeks of unique community-driven content that allows companies to grow their communities and keep volunteers engaged during COVID-19 pandemic. Furthermore, the user-friendly interface makes it easy to search and download videos even for those who are not involved in the recording process. The staff at StoryTap is known for going above and beyond to provide excellent customer service, ensuring that businesses know how to operate the platform effectively so they can get the most out of the service.

Ease of Use: Reviewers have repeatedly appreciated the simplicity and ease of use provided by StoryTap. The platform is straightforward to navigate and manage video reviews, making it easy for users to create high-quality videos without any technical expertise.

Authenticity: Many reviewers highlighted the authenticity of the video reviews created through StoryTap. They felt that this authenticity provided a valuable marketing tool that could not be achieved through traditional marketing methods. This feature has been praised as being particularly helpful in increasing customer engagement.

Automation: Reviewers found the automation provided by StoryTap to be seamless and useful, allowing them to easily integrate it into their current marketing systems without interfering with other processes. Additionally, many customers appreciated how this automation saved time internally, making decision-making easier and more efficient.

Difficult to Understand: Some users have found it difficult to comprehend all of StoryTap's benefits easily, and they would prefer if the software was more user-friendly by simplifying its interface.

Overwhelming Features: Some users felt overwhelmed with the number of features provided by StoryTap, leading them to be unsure where to begin. They suggested that the software streamline its offerings and make self-serve features more accessible.

Improvement Needed for Video Editing: The current video editing options on StoryTap can be improved further, especially for those who want production-level videos. Several users had suggestions to improve the current functionalities and add new ones as well.

Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.

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StoryTap

Video marketing software is a specific type of content marketing tool that allows marketers to create personalized, interactive videos at scale. This software measures viewer engagement, typically providing insights at both the individual and audience/content level.

Video Marketing

How StoryTap Works

StoryTap's video experience technology, collects, curates, and distributes authentic video stories at scale.

Authentic video marketing provides several benefits which drive awareness, engagement, and conversions.

StoryTap is a video marketing solution that increases traffic, engagement, and conversions with authentic customer and staff video stories, at scale.

StoryTap powers some of North America's biggest brands and is invested and supported by Techstars and the Lazaridis Institute.

StoryTap has several enterprise features which empower you to collect, curate, and distribute authentic video stories.

StoryTap changes the way enterprise brands digitally engage with their customers to drive top, middle and bottom of funnel results.

StoryTap (Left Stuff, Inc)

Nicole Smith CEO & founder of Flytographer shares how StoryTap has helped her business.

StoryTap review by Nicole

Nicole Smith CEO & founder of Flytographer shares her personal benefit of using StoryTap. Thank you, Nicole, we love Flytographer too!

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What is StoryTap?