Swoop

Score8 out of 10

1 Reviews and Ratings

What is Swoop?

Swoop is a data-driven marketing platform that, according to the vendor, offers precision healthcare marketing solutions. This platform caters specifically to pharmaceutical companies, healthcare agencies, medical professionals, marketing professionals in the healthcare industry, and consumer health and wellness companies. Swoop aims to assist these businesses in engaging with ideal patients and healthcare providers, educating patients about disease states and therapies, and involving them in their medical journey.

Categories & Use Cases

Search Engine Marketing (SEM)

Verified User

Program Manager in Marketing (1001-5000 employees employees)

Pros

Large inventory to acquire impressions and clicks
Engagement results indicate strong audience interest
Managed service very helpful and engaging for better performance

Cons

Would like to have visibility of revenue performing sites and targeting
1st party integration with doubleclick would simplify implementation
Have more refined targeting specific to audiences

Return on Investment

Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
Form complete conversion goal for a separate tactic was not met and was too high
Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal

Alternatives Considered

yieldbot, ad.net, perform media, admarketplace and ogury

Other Software Used

AdWords, Bing Ads, Yahoo! Advertising