Synthio

Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about data through a data health analysis, the vendor says their solution meets every data need of the modern marketer. Additionally, the vendor says they even have an automated tool that builds an organization’s ideal buyer personas and then finds net-new contacts that match the persona in their global database of 320M B2B contacts.

With native integrations into major marketing automation platforms and into the most widely used CRM, this solution is fit for both sales and marketing professionals.