Zoom Info Pros and Cons from 2 Year User.
Use Cases and Deployment Scope
In our organization, we have been using ZoomInfo to solve problems such as prospecting, enriching data, and enriching the phone numbers in our people's data sets. Apart from that, we also use ZoomInfo to dial our prospects for a call. And when I talk about the scope of our use case, the scope of my use case is basically from identifying the correct prospects to connecting with them via email, via call, or maybe building a list. It generally starts with building a list and ends with closing clients, and the entire process happens from beginning to end. It starts from ZoomInfo, where I prospect it, I farm for the details, whether it is the first name, last name, LinkedIn profile, company, mobile number, email, and then try to reach out on the relevant sites. I also use ZoomInfo to draft an email to reach out to prospects. Yes.
Pros
- The very first example of what ZoomInfo sales does particularly well is providing the correct scope and intent for current initiatives in an organization.
- Second is contact enrichment, wherein the emails and phone numbers of a specific person for the jobs they have changed are automatically updated.
- And the third is to give us a very specific calling script the moment the call gets connected.
Cons
- The areas for ZoomInfo that require improvement are, first, the Chrome extension. It lags a lot.
- The second area for improvement is contact sync. So the moment we select a few contacts to sync to our CRM, they do not automatically sync with all features, updates, or information. So we have to wait for a while.
- And the third, I would say, is that for every additional feature, you have to go up in the license ladder, which can be improved by a lot of margin and a lot of transparency. And also the onboarding part.
Return on Investment
- Now, the positive impact that ZoomInfo has made on our sales pipeline. Basically, what I can say is that it has helped us gather the contact details of the relevant person.
- I won't say it has helped us accelerate deals, improve win rates, or enhance seller productivity. These never came into the picture. The only thing that has benefited us positively is giving us the details. Rest assured, there is no positivity for ZoomInfo.
Usability
Alternatives Considered
Apollo.io, Lusha and Clay
Other Software Used
Apollo.io, Salesforce Agentforce Sales
