Tealium Customer Data Hub

Score8.7 out of 10

252 Reviews and Ratings

What is Tealium Customer Data Hub?

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.

Categories & Use Cases

Media

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Screenshot of Data Supply Chain

Library of JavaScript extensions
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.
Category average: 8.3
Rules-driven tag execution
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
Category average: 8.1
Tag library
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
Category average: 8.1

Ease of writing custom tags
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
Category average: 7.8
Mobile app tagging
The software can manage tags for mobile apps as well as websites.
Category average: 7.6
Tag performance monitoring
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
Category average: 7.2

Most Frequent Users

Top 2 industries using Tealium Customer Data Hub.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

66.7%

8 installations of 12

#2 most frequent

Transportation and Warehousing

8.3%

1 installation of 12

Eric Blickley

Director, Digital Solutions in Information Technology at AstraZeneca (10,001+ employees)

Use Cases and Deployment Scope

At Epsilon we support new implementations, migrations to and every-day end to end usage of Tealium Customer Data Hub. I personally have been working closely with Tealium platforms for over 9 years and have been a client, development lead, and now am honored to be a partner through Epsilon. The product does an amazing job at enabling real-time data delivery and campaign execution.

Pros

Easy to install and configure APIs from a trusted marketplace.
Excellent communication with the client to address new releases, questions and potential updates.
Integrates with any major software platforms.

Cons

Server-side concurrent development would be great.
The ability to copy assets (attributes, rules, audiences, etc.) from profiles would be great.

Most Important Features

Constant Updates
Secure Platform
Excellent PII Handling
Real-time Performance with 0 Data Loss

Return on Investment

Tealium Customer Data Hub increases anonymous to known visitor profiles and substantially increases CLV.

Alternatives Considered

Adobe Experience Platform, Salesforce Data 360 and BlueConic

Other Software Used

Microsoft Excel, Microsoft Teams, Microsoft Powerpoint

Verified User

Director in Marketing (501-1000 employees)

Use Cases and Deployment Scope

We use it really to collect data from all our various customer touchpoints—be it online on our website, our multiple apps, living room devices, offline data from our customer support center, and offline payment processing data as well. All of that gets aggregated and collected within Tealium Customer Data Hub. From there, we’re able to federate it out to all of our various marketing partners for measurement, activation, and optimization. We can segment it into different audiences within Tealium Customer Data Hub and send those audiences downstream for various marketing-related purposes—if we want to target cart abandoners, past purchasers, or do reacquisition for people that might have canceled recently. It’s about enabling and empowering our marketing team. That’s the core function, and everything else we use from a marketing perspective—whether it’s our CRM solution or different analytics tools—all plug into Tealium Customer Data Hub and receive that data.

Pros

Well, it’s easy to use first off, which is why I keep coming back, and this is my third time around with Tealium Customer Data Hub. But one of the most obvious wins for us has always been reducing the need, the reliance really, on product and engineering.
Once we do get Tealium Customer Data Hub installed, it really empowers the marketing team and our marketing tech organization to move quicker, faster, plug into new partners, enable new APIs, and just do a lot more with our data without always having to go back to a data and analytics team or a data science organization or product and engineering and make request after request and wait for prioritization. We’re just able to do a lot more quickly.

Cons

Yeah, one thing I would love to see added to the product is some alert-type features or notifications, especially when you end up seeing errors in an API request or one of your vendor partner integrations where you’re trying to send data downstream.
If you start seeing either a large spike in volume, a massive drop in volume, a large number of errors, or a high error rate, it would be great to have some sort of automated notification process just to alert you and cue you in that this is something that needs to be looked at.
Right now, that doesn’t exist, so it’s kind of a manual process of having to go in and check on it—whether daily or weekly, depending on each team—to understand if things are working and continuing to work as expected. Or if there is an issue, hopefully spotting it before it goes on for too long. Something like that is a feature that would make it better, absolutely.

Most Important Features

The most important features, number one, source-agnostic data collection—so I can bring data in from anywhere: offline, online, mobile devices, living room devices, the website—and bring all that in and connect it to a single user. That’s definitely top of the list.
But then also the out-of-the-box integrations they have—they’ve got a thousand-plus integrations now—and being able to turn those on with the flip of a switch, or a few flips of switches, certainly makes it a lot easier than having to go build into each one of those partners individually. So that goes back to the time savings and the fact that they keep those APIs updated.
They’re always making sure they’re up to date with the latest and greatest that all these partners are offering, as opposed to trying to maintain all of that in-house, which I have done—and it is a nightmare.

Return on Investment

We’ve definitely seen a lift in our revenue as a result of improved conversion rates. And I’d say it’s very much a flywheel where enabling Tealium Customer Data Hub and plugging into a lot of our paid media vendors and conversion APIs has improved our conversion rates.
But then also, with that additional data and event coverage, it feeds the optimization algorithms that those paid media platforms use to optimize spend. So our budget’s actually become more efficient, we get more conversions, we become more efficient, we get more conversions—and so on.
There’s been a significant double-digit lift in conversion volume across the board using the conversion APIs through Tealium Customer Data Hub. And then on the retention and lifecycle side, just being able to action customer issues in real time—going back to the real-time focus that Tealium Customer Data Hub emphasizes.
If we see a customer struggling on our help site—and if they’re on our help site to begin with, they probably need help with something—so how do we get ahead of that? How can we proactively engage with the customer to say, “Hey, we see that you’re struggling with X…”

Alternatives Considered

mParticle

Other Software Used

Iterable

Ana Shubitidze

DevOps Engineer in Information Technology at LavaPi (51-200 employees)

Use Cases and Deployment Scope

I’ve been using Tealium Customer Data Hub mainly to unify and activate client data across CRM, billing and marketing systems. We also use it to manage server-side and client-side pixels for over a thousand domains and we have also started using Event Stream to capture more data on the server side.

Pros

tealium iQ makes tag management super easy, especially across multiple sites
i love how it stitches data from different sources in real time, making segmentation much more accurate
the built-in Consent Management Platform helps a lot with staying compliant and managing user preferences centrally

Cons

the setup is a little bit complex
pop-up windows get in the way when I’m trying to collaborate with others

Most Important Features

real-time data stitching from multiple sources
easy and flexible tag management with Tealium iQ
consent management that’s actually useful across all platforms

Return on Investment

our personalization and targeting have improved a lot with cleaner data
finance and business development now get better reporting from unified client profiles
having one place to manage tags and privacy preferences has saved us both time and trouble

Other Software Used

Vasion, Airship, Catchpoint

Verified User

Analyst in Product Management (51-200 employees)

Use Cases and Deployment Scope

It integrates data of customers across to manage several platforms. It is best for marketing strategies purpose. But sometimes it cost and acts as a barrier to access.

Pros

Data privacy
Real time scalability
Integration

Cons

Cost
Initial setup complex

Most Important Features

To collect data
Best web experience
To acquire information from multiple sources

Return on Investment

Data privacy
Unable to get information
It increases complexity

Other Software Used

Google Ads, Google AdSense

Talha Waseem

Senior Software Engineer in Information Technology at Phaedra Solutions (51-200 employees)

Use Cases and Deployment Scope

Tealium Customer Data Hub and eventstream are the two primary tools that we use for both our server side and client side app management and for our API connectors and tags. Their great audience building property makes them ideal for real time marketing initiatives and they also help us to interact with our internal tracking system and our analytics suppliers.

Pros

Can be used with little to none coding experience
The connectors function consistently straight out of the box
Tealium's support system is very fast to react and offers insightful analysis

Cons

Smaller teams may not be able to afford server side capabilities due to their their high cost
It takes a long time to save and publish on the site which can be very annoying
Pop-up windows can cause interruption in the collaborative editing process when many users in Tealium Customer Data Hub make simultaneous changes

Most Important Features

It makes segmenting customer data quite easy and simple
It helps us to make decisions in real time more quickly and more wisely
Events are considerably easier to follow with Tealium Customer Data Hub

Return on Investment

Integration of data was much more simplified
Real time data and predictive modeling improved our marketing effectiveness
Improved ability to combine internal technologies for e-commerce and analytics

Other Software Used

Adobe Marketo Engage, Catchpoint, Microsoft Azure

Twilio Segment

Tealium Customer Data Hub

What is Tealium Customer Data Hub?

Categories & Use Cases

Media