Tealium Customer Data Hub is a great online store analytics and tag management solution
January 02, 2025

Tealium Customer Data Hub is a great online store analytics and tag management solution

Talha Waseem | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Data Collection
  • Data Standardization
  • Data Transformation and Enrichment

Overall Satisfaction with Tealium Customer Data Hub

Tealium Customer Data Hub and eventstream are the two primary tools that we use for both our server side and client side app management and for our API connectors and tags. Their great audience building property makes them ideal for real time marketing initiatives and they also help us to interact with our internal tracking system and our analytics suppliers.

Pros

  • Can be used with little to none coding experience
  • The connectors function consistently straight out of the box
  • Tealium's support system is very fast to react and offers insightful analysis

Cons

  • Smaller teams may not be able to afford server side capabilities due to their their high cost
  • It takes a long time to save and publish on the site which can be very annoying
  • Pop-up windows can cause interruption in the collaborative editing process when many users in Tealium Customer Data Hub make simultaneous changes
  • It makes segmenting customer data quite easy and simple
  • It helps us to make decisions in real time more quickly and more wisely
  • Events are considerably easier to follow with Tealium Customer Data Hub
  • Integration of data was much more simplified
  • Real time data and predictive modeling improved our marketing effectiveness
  • Improved ability to combine internal technologies for e-commerce and analytics
Generally speaking the assistance is consistent and of good caliber and their actual uniqueness is their willingness to talking about choices for development and application. Because of Tealium's proactive support personnel, quick and thorough problem solving is also very standard.

Do you think Tealium Customer Data Hub delivers good value for the price?

Yes

Are you happy with Tealium Customer Data Hub's feature set?

Yes

Did Tealium Customer Data Hub live up to sales and marketing promises?

Yes

Did implementation of Tealium Customer Data Hub go as expected?

Yes

Would you buy Tealium Customer Data Hub again?

Yes

It can get quite technical and can quite hard to use but given its great support and utility you should definitely give it a try. I highly recommend it to companies with complex data management needs due to it's great features and being able to integrate with other systems easily.

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