#1 most frequent
United States of America
33.3%2 installations of 6
What is Tealium Customer Data Hub?
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.
Categories & Use Cases
Media
1 / 5
Screenshot of Data Supply Chain
Top Performing Features
Library of JavaScript extensions
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.
Category average: 8.3
Rules-driven tag execution
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
Category average: 8.1
Tag library
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
Category average: 8.1
Areas for Improvement
Ease of writing custom tags
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
Category average: 7.8
Mobile app tagging
The software can manage tags for mobile apps as well as websites.
Category average: 7.6
Tag performance monitoring
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
Category average: 7.2
Who Buys & Uses Tealium Customer Data Hub
#2 most frequent
Australia
16.7%1 installation of 6
#3 most frequent
Egypt
16.7%1 installation of 6
Tealium Customer Data Hub Review
Use Cases and Deployment Scope
We use it really to collect data from all our various customer touchpoints—be it online on our website, our multiple apps, living room devices, offline data from our customer support center, and offline payment processing data as well. All of that gets aggregated and collected within Tealium Customer Data Hub. From there, we’re able to federate it out to all of our various marketing partners for measurement, activation, and optimization. We can segment it into different audiences within Tealium Customer Data Hub and send those audiences downstream for various marketing-related purposes—if we want to target cart abandoners, past purchasers, or do reacquisition for people that might have canceled recently. It’s about enabling and empowering our marketing team. That’s the core function, and everything else we use from a marketing perspective—whether it’s our CRM solution or different analytics tools—all plug into Tealium Customer Data Hub and receive that data.
Pros
- Well, it’s easy to use first off, which is why I keep coming back, and this is my third time around with Tealium Customer Data Hub. But one of the most obvious wins for us has always been reducing the need, the reliance really, on product and engineering.
- Once we do get Tealium Customer Data Hub installed, it really empowers the marketing team and our marketing tech organization to move quicker, faster, plug into new partners, enable new APIs, and just do a lot more with our data without always having to go back to a data and analytics team or a data science organization or product and engineering and make request after request and wait for prioritization. We’re just able to do a lot more quickly.
Cons
- Yeah, one thing I would love to see added to the product is some alert-type features or notifications, especially when you end up seeing errors in an API request or one of your vendor partner integrations where you’re trying to send data downstream.
- If you start seeing either a large spike in volume, a massive drop in volume, a large number of errors, or a high error rate, it would be great to have some sort of automated notification process just to alert you and cue you in that this is something that needs to be looked at.
- Right now, that doesn’t exist, so it’s kind of a manual process of having to go in and check on it—whether daily or weekly, depending on each team—to understand if things are working and continuing to work as expected. Or if there is an issue, hopefully spotting it before it goes on for too long. Something like that is a feature that would make it better, absolutely.
Most Important Features
- The most important features, number one, source-agnostic data collection—so I can bring data in from anywhere: offline, online, mobile devices, living room devices, the website—and bring all that in and connect it to a single user. That’s definitely top of the list.
- But then also the out-of-the-box integrations they have—they’ve got a thousand-plus integrations now—and being able to turn those on with the flip of a switch, or a few flips of switches, certainly makes it a lot easier than having to go build into each one of those partners individually. So that goes back to the time savings and the fact that they keep those APIs updated.
- They’re always making sure they’re up to date with the latest and greatest that all these partners are offering, as opposed to trying to maintain all of that in-house, which I have done—and it is a nightmare.
Return on Investment
- We’ve definitely seen a lift in our revenue as a result of improved conversion rates. And I’d say it’s very much a flywheel where enabling Tealium Customer Data Hub and plugging into a lot of our paid media vendors and conversion APIs has improved our conversion rates.
- But then also, with that additional data and event coverage, it feeds the optimization algorithms that those paid media platforms use to optimize spend. So our budget’s actually become more efficient, we get more conversions, we become more efficient, we get more conversions—and so on.
- There’s been a significant double-digit lift in conversion volume across the board using the conversion APIs through Tealium Customer Data Hub. And then on the retention and lifecycle side, just being able to action customer issues in real time—going back to the real-time focus that Tealium Customer Data Hub emphasizes.
- If we see a customer struggling on our help site—and if they’re on our help site to begin with, they probably need help with something—so how do we get ahead of that? How can we proactively engage with the customer to say, “Hey, we see that you’re struggling with X…”
Alternatives Considered
mParticle
Other Software Used
Iterable
Bringing All Our Customer Data Together in Real Time
Use Cases and Deployment Scope
I’ve been using Tealium Customer Data Hub mainly to unify and activate client data across CRM, billing and marketing systems. We also use it to manage server-side and client-side pixels for over a thousand domains and we have also started using Event Stream to capture more data on the server side.
Pros
- tealium iQ makes tag management super easy, especially across multiple sites
- i love how it stitches data from different sources in real time, making segmentation much more accurate
- the built-in Consent Management Platform helps a lot with staying compliant and managing user preferences centrally
Cons
- the setup is a little bit complex
- pop-up windows get in the way when I’m trying to collaborate with others
Most Important Features
- real-time data stitching from multiple sources
- easy and flexible tag management with Tealium iQ
- consent management that’s actually useful across all platforms
Return on Investment
- our personalization and targeting have improved a lot with cleaner data
- finance and business development now get better reporting from unified client profiles
- having one place to manage tags and privacy preferences has saved us both time and trouble
Other Software Used
Vasion, Airship, Catchpoint
Tealium Customer Data Hub is a great online store analytics and tag management solution
Use Cases and Deployment Scope
Tealium Customer Data Hub and eventstream are the two primary tools that we use for both our server side and client side app management and for our API connectors and tags. Their great audience building property makes them ideal for real time marketing initiatives and they also help us to interact with our internal tracking system and our analytics suppliers.
Pros
- Can be used with little to none coding experience
- The connectors function consistently straight out of the box
- Tealium's support system is very fast to react and offers insightful analysis
Cons
- Smaller teams may not be able to afford server side capabilities due to their their high cost
- It takes a long time to save and publish on the site which can be very annoying
- Pop-up windows can cause interruption in the collaborative editing process when many users in Tealium Customer Data Hub make simultaneous changes
Most Important Features
- It makes segmenting customer data quite easy and simple
- It helps us to make decisions in real time more quickly and more wisely
- Events are considerably easier to follow with Tealium Customer Data Hub
Return on Investment
- Integration of data was much more simplified
- Real time data and predictive modeling improved our marketing effectiveness
- Improved ability to combine internal technologies for e-commerce and analytics
Other Software Used
Adobe Marketo Engage, Catchpoint, Microsoft Azure
Greatest platforms for collecting data
Use Cases and Deployment Scope
It integrates data of customers across to manage several platforms. It is best for marketing strategies purpose. But sometimes it cost and acts as a barrier to access.
Pros
- Data privacy
- Real time scalability
- Integration
Cons
- Cost
- Initial setup complex
Most Important Features
- To collect data
- Best web experience
- To acquire information from multiple sources
Return on Investment
- Data privacy
- Unable to get information
- It increases complexity
Other Software Used
Google Ads, Google AdSense
Still a Believer
Use Cases and Deployment Scope
As a replacement to Adobe Audience Manager. It is also morphing into our
Outreach CDP. Our primary business challenge is audience segmentation.
We need a way to aggregate many IDs and track users over many months.
Personalization is now another opportunity for the CDP. Another emerging
use is a preliminary customer profile before Salesforce. Tealium
receives early, anonymous data from several sources that can,
eventually, stitch into a real person.
Pros
- ID stitching
- Extensible profiling
- Data routing
Cons
- Training and support docs assume we have the full stack. We do not have IQ and have to reverse-engineer some of the documentation for Adobe Launch.
- Wish the Databricks connector was ready 3 years ago! We are struggling to connect into our data lake.
- The connector to Adobe Experience Platform does not have helpful errors. We are not sure what is wrong and need both Tealium Customer Data Hub and Adobe expertise to solve the issue.
Most Important Features
- Audience Stream ID stitching
- Flexibility to drive events and data to 3rd-parties
- Reducing our reliance on Salesforce (new realization)
Return on Investment
- I wish I had good ROI measures. We have struggled to finish the implementation and build-out the data connections that add value
- We foresee great improvements in personalization and privacy compliance
Other Software Used
Adobe Analytics, Adobe Marketo Engage, Adobe Experience Manager, Adobe Experience Platform, Adobe Workfront, Adobe Customer Journey Analytics
