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TELUS Sales Enablement

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What is TELUS Sales Enablement?

TELUS Sales Enablement helps foodservice sales teams sell more efficiently and drive profitable growth. It provides tools to get the right products in front of the right customers at the right time. It’s part of the TELUS Agriculture & Consumer Goods ecosystem.


The platform is purpose built and cloud based. It streamlines sales operations, provides deep customer insights and enhances collaboration between internal teams and broker agencies. It's a game-changing solution that centralizes essential resources – from product information and marketing content to pipeline management and sales analytics.

Key features & benefits:

  • Data-driven insights

    • Keeps team informed about potential growth opportunities with access to distributor sales data and operator purchasing insights.

    • Identifies whitespace opportunities and capitalize on key sales drivers.

  • Automated sales processes

    • Saves time on administrative tasks with a built-in GS1-powered product catalog and pre-loaded customer details.

    • Empowers team with pipeline management and sales call planning tools.

  • Collaboration

    • Streamlines communication between internal teams and broker sales agencies.

    • Accelerates decision-making and ensure stakeholders work from the same data sources in a unified, integrated CRM platform.

  • Integrated ecosystem

    • Creates an end-to-end view from planning to execution.

    • Leverages sales data and optimized contracts via platforms that connect with TELUS Trade Promotion Management.

  • Mobile-first approach

    • Enables sales team with on-the-go access to critical data and resources.

    • Supports preparation for customer visits and manage rep activities in the field with real-time access to product specs, sales data and CRM tools.


Primary users:

  • CPG and foodservice professionals

  • Field sales representatives

  • Home office sales managers

  • Brokers and sales agencies

Industries served:

  • Foodservice manufacturers

  • CPG manufacturers

Geographic coverage:

  • North America


TELUS Sales Enablement is differentiated in that it is:


Purpose-built for foodservice

  • The platform is designed to meet the complex needs of the foodservice industry – from managing relationships with manufacturers to distributors to operators.


Integrated ecosystem

  • The platform connects with TELUS Trade Promotion Management to provide an end-to-end view of the sales and trade spend lifecycle. Most standalone solutions do not have this capability.


AI-powered insights from Tastewise

  • The platform delivers actionable, AI-powered insights that combine market, distributor and operator menu data to generate actionable recommendations.


Mobile-first experience

  • The mobile app ensures field reps can access critical data and insights, enabling them to make more efficient and proactive sales calls.


Getting started:

  • Dedicated customer success team with foodservice expertise.

  • Comprehensive training and certification programs.

  • Pre-built integrations with major systems and data providers.

Ongoing support:

  • Dedicated support team with guaranteed support times.

  • Regular platform updates and feature enhancements.

  • User community and industry events.

  • Quarterly business reviews and optimization consulting.


TELUS Sales Enablement enhancements
Guided by user feedback from a global customer base, the latest changes to TELUS Sales Enablement include:

  • Tastewise integration - AI-powered data from Tastewise improves sales targeting and identify white space opportunities within any existing CRM.
  • Task management - Streamlines workflows, enhance communication, improve project visibility and close more deals. Plan, collaborate and track projects across teams.

Categories & Use Cases

Technical Details

Technical Details
Mobile ApplicationNo

FAQs

What is TELUS Sales Enablement?
TELUS Sales Enablement helps foodservice sales teams sell more efficiently and drive profitable growth. It provides tools to get the right products in front of the right customers at the right time. It’s part of the TELUS Agriculture & Consumer Goods ecosystem.