Awareness Optimization and Clear Reporting
Use Cases and Deployment Scope
We were looking for a vendor that could provide increased visibility into our awareness efforts. Rather than just reporting that gives you the overall CTR percentages and impression numbers, we wanted in-depth reporting that could help us optimize our overall awareness reach, as well as a vendor that would work alongside our team to provide constructive feedback and continuous monitoring of our campaign performance. That's where Think ABM came in - they were able to provide the reporting that we were looking for, as well as make any adjustments on the fly to optimize our overall campaign.
Pros
- Weekly in-depth reports
- Constructive feedback and next-steps
- Close campaign monitoring for performance optimization
- Clear, concise communication
Cons
- Additional information which websites host our ads
Likelihood to Recommend
In the duration of our campaign, any requests that we made never received any pushback. Whether this was to change reporting types or creative material, Mark and Brian were able to get them implemented with ease. They made any changes swiftly and always kept a close eye on our campaign to ensure that our objectives were being met. We had weekly meetings to discuss campaign performance and they always had constructive suggestions to offer on how we can keep improving the campaign. Each meeting was very productive in discussing next steps - it was a breath of fresh air to have a team that was so knowledgeable about what they do, and truly wanted to help our campaign succeed.