Item: Think ABM
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We were looking for a vendor that could provide increased visibility into our awareness efforts. Rather than just reporting that gives you the overall CTR percentages and impression numbers, we wanted in-depth reporting that could help us optimize our overall awareness reach, as well as a vendor that would work alongside our team to provide constructive feedback and continuous monitoring of our campaign performance. That's where Think ABM came in - they were able to provide the reporting that we were looking for, as well as make any adjustments on the fly to optimize our overall campaign.

Pros and Cons

Weekly in-depth reports
Constructive feedback and next-steps
Close campaign monitoring for performance optimization
Clear, concise communication

Additional information which websites host our ads

Return on Investment

Higher CTR on all display, native, and video ads

Alternatives Considered

Compared with other vendors, the customer experience that you get with Think ABM is vastly different from other vendors. It's not a simple "plug and play" kind of campaign where you hear from the vendor at the end of the campaign, or at the end of every month where you get a report that just lists your CTR. Not only that, they curate their own TAL to go in tandem with your own list, so that you are able to reach your targeted accounts while increasing your exposure to other companies as well which is great from an awareness standpoint. Their offerings in awareness also consisted of native, display, video, and OTT/CTV - differing from just your traditional display/native options. These can also be paired with lead gen to fully optimize on your ROI.

Key Insights

Do you think Think ABM delivers good value for the price?

Yes

Are you happy with Think ABM's feature set?

Yes

Did Think ABM live up to sales and marketing promises?

Yes

Did implementation of Think ABM go as expected?

Yes

Would you buy Think ABM again?

Yes

Likelihood to Recommend

In the duration of our campaign, any requests that we made never received any pushback. Whether this was to change reporting types or creative material, Mark and Brian were able to get them implemented with ease. They made any changes swiftly and always kept a close eye on our campaign to ensure that our objectives were being met. We had weekly meetings to discuss campaign performance and they always had constructive suggestions to offer on how we can keep improving the campaign. Each meeting was very productive in discussing next steps - it was a breath of fresh air to have a team that was so knowledgeable about what they do, and truly wanted to help our campaign succeed.

Awareness Optimization and Clear Reporting

Overall Satisfaction with Think ABM