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Think ABM

Think ABM

Overview

What is Think ABM?

Think ABM leverages Sales Nitro, their proprietary AI engine, to apply Intent data over their first-party data.Their USP is Pyschographics which comes in handy during the hand-offs. Sales Nitro provides key insights into the prospects' intent, interests, and psychographics. Enables…

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Recent Reviews
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Reviewer Pros & Cons

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Verified User
Program Manager in Marketing
Computer & Network Security Company, 1001-5000 employees
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Pricing

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Think ABM

Think ABM

N/A
Unavailable

What is Think ABM?

Think ABM leverages Sales Nitro, their proprietary AI engine, to apply Intent data over their first-party data. Their USP is Pyschographics which comes in handy during the hand-offs. Sales Nitro provides key insights into the prospects' intent, interests, and psychographics. Enables to build…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Think ABM?

Think ABM leverages Sales Nitro, their proprietary AI engine, to apply Intent data over their first-party data.

Their USP is Pyschographics which comes in handy during the hand-offs. Sales Nitro provides key insights into the prospects' intent, interests, and psychographics. Enables to build personalized nurture campaigns or tailor one's outreach based on the buyer's personality and interests.

Offerings-
1. Lead Gen
2. Media Campaigns
3. Event Registrations
4. Channel Solutions
5. Data

Think ABM Competitors

Think ABM Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(1)

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
May 10, 2023

Awareness Optimization and Clear Reporting

Verified User
Program Manager in Marketing
Computer & Network Security Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We were looking for a vendor that could provide increased visibility into our awareness efforts. Rather than just reporting that gives you the overall CTR percentages and impression numbers, we wanted in-depth reporting that could help us optimize our overall awareness reach, as well as a vendor that would work alongside our team to provide constructive feedback and continuous monitoring of our campaign performance. That's where Think ABM came in - they were able to provide the reporting that we were looking for, as well as make any adjustments on the fly to optimize our overall campaign.
Pros and Cons
  • Weekly in-depth reports
  • Constructive feedback and next-steps
  • Close campaign monitoring for performance optimization
  • Clear, concise communication
  • Additional information which websites host our ads
Likelihood to Recommend
In the duration of our campaign, any requests that we made never received any pushback. Whether this was to change reporting types or creative material, Mark and Brian were able to get them implemented with ease. They made any changes swiftly and always kept a close eye on our campaign to ensure that our objectives were being met. We had weekly meetings to discuss campaign performance and they always had constructive suggestions to offer on how we can keep improving the campaign. Each meeting was very productive in discussing next steps - it was a breath of fresh air to have a team that was so knowledgeable about what they do, and truly wanted to help our campaign succeed.
Think ABM Feature Ratings
Intent Data (8)
23.75%
2.4
Content Syndication
N/A
N/A
3rd party intent signals
100%
10.0
Downstream intent signals
90%
9.0
Account identification
N/A
N/A
Buyer journey tracking
N/A
N/A
Revenue forecasts
N/A
N/A
Audience segmentation
N/A
N/A
Conversion optimization
N/A
N/A
Sales Intelligence Data Standards (3)
N/A
N/A
Contact information
N/A
N/A
Company information
N/A
N/A
Industry information
N/A
N/A
Platform Integration Features
N/A
N/A
Return on Investment
  • Higher CTR on all display, native, and video ads
Alternatives Considered
Compared with other vendors, the customer experience that you get with Think ABM is vastly different from other vendors. It's not a simple "plug and play" kind of campaign where you hear from the vendor at the end of the campaign, or at the end of every month where you get a report that just lists your CTR. Not only that, they curate their own TAL to go in tandem with your own list, so that you are able to reach your targeted accounts while increasing your exposure to other companies as well which is great from an awareness standpoint. Their offerings in awareness also consisted of native, display, video, and OTT/CTV - differing from just your traditional display/native options. These can also be paired with lead gen to fully optimize on your ROI.
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