ThisData

ThisData is a business software product that uses machine learning and contextual information to prevent account takeover during login attempts. Its primary feature is its login anomaly detection, which includes an email service asking the user to confirm whether it was them trying to login. The software also allows developers to easily add a second factor of authentication in their apps.

ThisData's key selling point is its ability to cover 100% of users without requiring behavior changes or breaking the user experience, making it ideal for apps where users are not opting into other security measures. In addition to built-in notifications via email or SMS, ThisData offers more complex integrations by using real-time risk APIs and webhook notifications across the user base, reducing load on DevOps teams and enabling security automation.

Finally, ThisData provides an analytics dashboard that shows attack trends by device and location as well as searching features such as audit history of logins including successful ones as well as failed attempts for further forensic analysis in case needed. Overall, ThisData aims at providing effective protection against potential account takeovers while minimizing changes required from both endpoints (users) & deploying entities (developers).