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Tracx

Score7 out of 10

19 Reviews and Ratings

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What is Tracx?

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results.

Categories & Use Cases

Videos

Screenshots

Screenshot of KNOW WHO YOUR INFLUENCERS ARE Stitch together an individual's social media profiles to understand their true sphere of influence. KNOW WHY THEY HAVE INFLUENCE Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.
Screenshot of HOTSPOT IDENTIFICATION Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically. HYPER LOCAL TARGETING Get granular at the post and street levels for deeper engagement with your target audience.
Screenshot of KNOW WHAT TO POST Enhance marketing management by receiving recommendations for trending content that your unique audience will love. KEEP THE CONTENT FLOWING Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate. CROSS-ORGANIZATIONAL COLLABORATION Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.
Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.

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Screenshot of KNOW WHO YOUR INFLUENCERS ARE Stitch together an individual's social media profiles to understand their true sphere of influence. KNOW WHY THEY HAVE INFLUENCE Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.

Technical Details

Technical Details
Deployment TypesSaaS
Mobile ApplicationApple iOS
Supported LanguagesRussian, Hindi, Polish, Indonesian, Lithuanian, Albanian, English, Spanish, Korean, Bulgarian, Turkish, Latvian, French, Dutch, Greek, Bengali, Ukrainian, Macedonian, German, Finnish, Thai, Czech, Vietnamese, Malayalam, Hebrew, Swedish, Georgian, Danish, Romanian, Norwegian, Italian, Chinese, Armenian, Croatian, Persian, Slovak, Portuguese, Japanese, Arabic, Hungarian, Estonian, Slovene

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FAQs

What are Tracx's top competitors?
Salesforce Marketing Cloud Social Studio (discontinued), Ipsos Synthesio, and Quid are common alternatives for Tracx.
Who uses Tracx?
The most common users of Tracx are from B2B.