TrustRadius: an HG Insights company

What is Trendtracker?

Trendtracker is a software platform for strategy, foresight, innovation, and enterprise risk management. Organizations such as PepsiCo, Siemens, BNP Paribas, Zurich Insurance, and the Geneva Association use the platform to monitor external environments. According to the vendor, the system monitors 19,000 sources and approximately 1 billion documents, including academic papers, patents, regulatory publications, and news media.

Read more details.

Media

Screenshot of Insurance, Globally - A fully generated trend radar mapping 105 trends across 10 strategic clusters for the insurance industry -scored by momentum, maturity, and relevance, updated continuously across industries and geographies.
Screenshot of a Strategy Brief - What's Changed in the Last 12 Months. The Strategy brief automatically reviews trend boards and delivers structured strategic narratives - surfacing converging signals, quantified momentum shifts, and what they mean for the organisation, without manual prompting.
Screenshot of Rising Trends - Banking, Globally. A live view of the fastest-rising trends in banking, each scored by momentum and TSI with the ability to ask any strategic question directly within the board.
Screenshot of a Competitor Analysis - Pharmaceutical Industry. Trendtracker surfaces competitor moves in real time - tracking strategic acquisitions, partnerships, and platform shifts with traceable source citations from premium publications.
Screenshot of the Startup Ecosystem. Trendtracker tracks the startup landscape in real time - surfacing emerging players, funding signals, and strategic moves, with traceable citations from premium sources. Giving strategy and innovation teams early visibility into who is building what, before it becomes consensus.

1 / 5

Screenshot of Insurance, Globally - A fully generated trend radar mapping 105 trends across 10 strategic clusters for the insurance industry -scored by momentum, maturity, and relevance, updated continuously across industries and geographies.