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TripleLift Reviews and Ratings

Rating: 9.1 out of 10
Score
9.1 out of 10

Community insights

TrustRadius Insights for TripleLift are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Easy Navigation: Users found TripleLift to be easy to navigate, with a user-friendly UI that was straightforward in design. Several reviewers appreciated the platform's engaging and receptive design, making it their first choice when compared to competitors.

Range of Ad Placement Options: The range of options for ad placements offered by TripleLift was appreciated by users who felt that this allowed for more creativity in advertising. Many reviewers noted that this feature set them apart from other native partners.

Seamless Integration: Reviewers praised the seamless integration of TripleLift with all sites, which allowed for an easy creative process. Multiple users found this feature valuable and made their experience working on the platform smoother.

Reviews

1 Review

Native advertising taken to the next level

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use TripleLift to promote products in a more compelling way via native advertising.TripleLift has a custom-made format that they created that maximizes impact and can be bought programmatically. We have been using it along with banners and more traditional video formats to create awareness for our brands online. TripleLift is well suited for branding campaigns that need to reach a lot of users.

Pros

  • Great Support team.
  • Custom made ad formats to drive exposure.
  • Very competitive CPMs.

Cons

  • Reporting not very granular.
  • Not enough data integrations on the exchange.
  • PMPs on the platforms are expensive compared to the open exchange.

Likelihood to Recommend

TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap.

KS
Kimberly Smith
Director digital in Marketing at Ogilvy (10,001+ employees)
Vetted Review
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