Native Advertising Platforms
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OnClickA is a performance-driven global self-serve ad network for advertisers and publishers. Boasting over 4 billion daily impressions, advertisers can use OnClickA to access targeted traffic through various pricing models like CPM, CPC, or CPA.
OnClickA offers diverse ad formats and monetization support. Advertisers get real-time campaign optimization and advanced analytics. Meanwhile, publishers get high fill rates, real-time statistics,…
In game development, game creators seek a reliable and effective solution to monetize their hard work. PubSale aims to provide game developers with a platform designed to maximize profits while minimizing the complexities of monetization.
Why PubSale?
1. Streamlined Monetization: PubSale simplifies the monetization journey, offering a range of user-friendly tools and features that make the process of turning game creations into revenue a straightforward one.…
StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.
Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.…
Speakol is a content discovery and native advertising network in the MENA and GCC regions. The technology helps publishers to boost users’ engagement and monetize their online presence and allows advertisers to target potential customers and promote their brands.
Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native…
EvaDav is a native advertising network based on push-notifications focused on monetizing websites and providing push-notification services from the company of the same name in Cyprus.
plista GmbH, based in Torstrasse, Berlin, is a global platform for data-driven native advertising. They offer advertisers…
Amazon Advertising, including its Sponsored Products and Sponsored Brands products, provide ad solutions to help users find, attract, and engage Amazon customers at every stage of their journey.
Adsterra is an ad network with a Partner Care approach, serving over 30 billion ad impressions per month worldwide.
It works with 12K+ direct publishers and 9K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.
Advertisers may choose between a self-serve platform with automated onboarding and live-chat support or working through a personal manager…
People come to Reddit with purposeful intention: to find out more about a topic from those who know it best, whether peers or brands. The Reddit ad platform enables advertisers to reach these audiences in moments when opinions are formed and decisions are made. Reddit states their…
Afront is a programmatic advertising network designed for marketers and affiliates who strive to gear highly-targeted advertising campaigns across channels and formats.
Focusing on ad formats like Native, Banner, Push, OnClick (Popunder), and In-page, Afront has…
Cardlytics for Marketers is a native ad platform that integrates ads within online, mobile, and email channels at banks in the US & UK. Customers browse ads to plan where they’ll spend and save. Native ads created in this way reach only verified adults who are actively managing their…
CV-Library's Featured Jobs advertising products enables a company's jobs to stand out from the crowd as they're automatically pushed to the top of all relevant job listings and displayed with an eye-catching 'featured' badge. These adverts receive higher application rates than standard…
Smaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.
Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-c…
Powering over 1,000 direct-to-consumer brands, retailers, and media publishers worldwide, Firework brings TikTok-like interactive video experiences to websites and apps. The software enables customers to create and host native, shoppable video content for engaging product discovery,…
Takeads is a platform designed for publishers who aim to monetize their digital content platforms. Whether for a website, a web app, or any online media, Takeads offers a streamlined solution to transform their traffic into sustainable revenue streams. With a focus on maintaining content quality and relevance, Takeads aims to bridge the gap between publishers and a global network of advertisers, ensuring that the customer's platform retains its audience and generates new revenue streams through high-quality, non-intrusiv…
Learn More About Native Advertising Platforms
What are Native Advertising Platforms?
Native advertising platforms support the creation and distribution of ads or paid content that match the form, style, and function of the media in which they appear. By blending into the native content of the target platform, these ads are perceived as being less intrusive. Readers are even sometimes unaware of the promotional nature of the post.
Native advertisements are usually presented in one of the following ways: in-feed ads that appear in social media, promoted search listings, and content recommendations. They are used on social media platforms, streaming services, news sites, by ad agencies, and affiliate marketers.
Native advertising can be considered part of its ad distribution operation and is often part of a company’s overall content marketing strategy. These types of ads are an increasingly popular format for advertisers.
Native advertising software is highly effective when integrated with a DSP (Demand Side Platform) that allows advertisers to buy space for online advertising. DSPs are part of a broader category known as Programmatic Advertising, which automates a large part of the advertising process.
Native Advertising Platform Features
Most native advertising platforms will offer the following features:
- A/B Testing for Ads
- Ad Inventory Management
- Affiliate Management
- AI/Machine Learning
- Analytics/Ad Attribution Tracking
- Audience Targeting
- Automated Publishing
- Behavior Analytics
- Bidding Strategies
- Ad Campaign Management
- Communication Management
- Community Management
- Cross-channel Attribution
- Customer Segmentation
- Display Ad Management
- Multi-Channel Marketing
- Reporting/Analytics
- Video Support
These types of platforms support Cloud, SaaS, web-based implementations.
Native Advertising Platform Comparison
When evaluating native advertising platforms, consider the following key factors:
- Channels: How well does the product work with your target advertising channels? These may include social media, Google search results, online publications, marketplaces like Amazon and eBay, etc.
- Use case: Some products are better suited for specific users and industries. Some platforms are specifically designed for use by affiliate marketers, agencies, video advertisers, retail, finance, government, health care, and manufacturing businesses.
- Integrations: How well does it integrate with your content marketing and programmatic advertising platforms?
Pricing Information
Pricing is dependent upon the product features and the scope of ad campaigns you plan on running. Large corporations or agencies will likely have large budgets to spend on advertising platforms. But for smaller businesses, campaign costs can start as low as $10 a month and increase up to a minimum of over $100 a month.
Most vendors require interested buyers to request a customized quote, especially when handling enterprise-level ad campaigns. Several products with advanced features have feature-driven pricing. Free trials are rare to come by. Some vendors provide free online training as part of their offerings.
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Frequently Asked Questions
What do Native Advertising Platforms do?
What are the benefits of using Native Advertising Platforms?
There are several benefits of using a native advertising platform:
- Ad performance: Many marketers believe they perform better than traditional ads. They’ve been noted to receive more views and clicks and increase purchase intent, compared to traditional online ads.
- Brand awareness: They help to build brand awareness and increase your reach.
- Lead generation: They can be an effective way to generate more leads, ultimately increasing sales revenue.
- Engagement: Engagement with native ads is either the same or sometimes higher than the original content in which they are embedded.
- More seamless experience: Because they are seen as being less intrusive and interruptive than traditional digital ads, they help fight ad fatigue.