Quick and easy broadcast monitoring suite with a few clunky features that could be improved
Pros
- TVEyes has a powerful search function that allows us to narrow searches for specific clients and/or campaigns by keyword.
- TVEyes affords us the ability to access and download a clip with relative ease, no matter what market or station the clip is from.
- TVEyes provides metrics for the sake of reporting, which enables us to quickly provide insights to clients on the success of a campaign.
Cons
- The clip editing feature, while useful and important, is fairly clunky. There could be an improvement in the way you fine-tune what you need.
- Downloading clips is a multi-step process that could be far less involved.
Return on Investment
- It's essential to be able to share coverage with clients, and clients can be impatient. TVEyes gives us the ability to access and share a clip quickly. That keeps clients happy.
- The cost of the subscription is fairly low in exchange for the ability to access a universal broadcast coverage platform like TVEyes.
Alternatives Considered
Critical Mention, Cision PR Software, Meltwater Media Intelligence Platform and TrendKite
Other Software Used
TrendKite, Cision PR Software, ADVANTAGE, Business Wire, PR Newswire, Help a Reporter Out (HARO)
