Unbounce

Score8.3 out of 10

176 Reviews and Ratings

What is Unbounce?

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

Categories & Use Cases

Media

Screenshot of 100+ Landing Page Template

Screenshot of Responsive Drag-and-Drop Landing Page Builder

Screenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)

Screenshot of AMP Landing Page Templates

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Landing page A/B testing:
The ability to A/B test different versions of landing pages or specific elements on landing pages to see which version converts better, gains more traffic, etc.
Category average: 7
Dynamic page text replacement
The ability to dynamically replace content on a page (e.g. the page header) with the direct text of the web visitor’s search query.
Category average: 6.7
Optimization recommendations
Recommendations for how to improve things like page load speed, SEO performance, or conversion rates on landing pages.
Category average: 6.5

SEO tools
Allows the user to understand the SEO performance of their landing page and improve it.
Category average: 5.8
Real-time analytics dashboard
Analytics that show landing page performance metrics such as traffic and conversion rates.
Category average: 5.2

Most Frequent Users

Top 3 industries using Unbounce.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

16.2%

3,427 installations of 21,174

#2 most frequent

Information

9.4%

1,999 installations of 21,174

#3 most frequent

Finance and Insurance

4.9%

1,042 installations of 21,174

Verified User

Vice-President in Marketing (11-50 employees)

Use Cases and Deployment Scope

Easily creating numerous landing pages, quickly making changes to them and testing different variants that can also run behind the same url - with different designs, copy, layouts, images, etc. It's also pretty easy to track overall performance and performance per variant tested. Overall a good product for landing page optimization.

Pros

great design capabilities
great editing and testing capabilities
The pricing is reasonable

Cons

Changes need to be done per landing page
No way to make an edit on a global level across all landing pages

Return on Investment

Helped us run landing page tests that have improved our performance drastically

Usability

Alternatives Considered

Sanity

Verified User

Director in Marketing (1-10 employees)

Use Cases and Deployment Scope

We use Unbounce to create and text various versions of landing pages to generate leads and also paid conversions.

Pros

Very easy to create a page - no coding!
Nice variety of pre-built templates to get started with.
Tracking and analytics is clear and sufficient to compare results.

Cons

Some of the features available in the Smart Builder are not available in the "regular" page builder and vice versa.
Can be confusing trying to decide which plan is best for our needs.

Return on Investment

With the leads we generate from Unbounce pages, we now can identify which products our audience is most interested in, and are able to provide them a great deal to convert to paying customers.

Usability

Other Software Used

Adobe Marketo Engage, Recurly, Google Analytics

Verified User

Manager in Marketing (201-500 employees)

Use Cases and Deployment Scope

Lead capture pop-ups for new customers

Pros

Creating lead capture popups
A/B testing popups

Cons

Popup settings
Support team

Return on Investment

Neutral - because we only use it for popups and taking into account the value of leads captured and volume, it just covers platform cost

Usability

Verified User

Analyst in Marketing (11-50 employees)

Use Cases and Deployment Scope

We have been using Unbounce since last 6 years and it is the best tool to publish our landing pages on the go. We dont have a fulltime web dev team so Unbounce server as the best alternative when we need to launch campaigns for our clients. Our Paid campaigns lifeline is Unbounce.

Pros

Drag and Drop Editor
Easy A/B testing
Fast and simple domain linking
Multi-user access

Cons

Maybe a better User interface
More Design templates
Affordable pricing

Return on Investment

Unbounce Landing pages get more signups compared to webpage. I have seen 100% increase in form submissions.

Usability

Alternatives Considered

HubSpot Operations Hub and Instapage

Other Software Used

HubSpot CRM, Slack, Google Analytics, ChatGPT, RingCentral Meetings

Verified User

Director in Marketing (1-10 employees)

Use Cases and Deployment Scope

We use unbounce to create landing pages for paid advertising campaigns. Generally we use unbounce for Google Ads campaigns as the design capabilities are very good for creating bespoke landing pages for different search terms. In addition to this, you can collate detailed reporting metrics for each landing page created. This gives our agency the ability to create and split test different landing pages for campaigns easily and efficiently.

Pros

Creating landing pages
Speed of page load time
Design capabilities
Landing page reporting

Cons

App down time occurs
Load speed of design section
User interface when managing multiple pages

Return on Investment

5:1 paid ad campaigns
Multiple additional clients
Easily duplicated campaigns

Usability

Alternatives Considered

ClickFunnels and HighLevel

Intuit Mailchimp

HubSpot Marketing Hub

Adobe Marketo Engage

Leadpages

Instapage

Unbounce

What is Unbounce?

Categories & Use Cases

Media

Unbounce Key Features

Top Performing Features

Landing page A/B testing:

Dynamic page text replacement

Optimization recommendations

Areas for Improvement

SEO tools

Real-time analytics dashboard

Who Buys & Uses Unbounce

Most Frequent Users

Professional, Scientific, and Technical Services

Information

Finance and Insurance

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

United States of America

Canada

United Kingdom of Great Britain and Northern Ireland

Most Frequent Users

Marketing

Engineering

Sales

Unbounce Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Unbounce Alternatives