- Customer Support
- Unbounce provides users with valuable resources for building landing pages, including pre-existing template designs, a navigable technical support forum, and the "live chat with a human" feature. Therefore, Unbounce is ideal for users ranging from beginner to advanced levels of industry experience.
- Cross-Channel Reporting
- Creating Contact Lists For Drip Email Campaigns
- Unbounce also allows users to transfer and store contact information into a mailing list by integrating landing pages with various email marketing platforms (e.g. ConstantContact, MailChimp, etc.), both seamlessly and effectively empowering users to create a new mailing list, or bolster a preexisting audience.
- Unbounce support staff will often prove unresponsive when reaching out via "Live Chat With A Human" (i.e. powered by Olark). For example, this feature is consistently unavailable during Unbounce's listed hours of availability.
Plus, the design capabilities of it are much more comprehensive than anything our IT director can code. Having built-in analytics as well as integrating with Google Analytics makes it easy to see how pages are performing and run split tests to see what moves the needle or not.
- The design options are seemingly endless! Especially with the mobile view and ability to turn off elements on it so the user experience is as tailored as possible.
- Integrations are robust, making it easy to capture and pass leads to other systems, as well as track data.
- It never goes down. The other landing page tools we've used over the years all seemed to have broad outages, but we've never had a problem with Unbounce.
- The only hangup we've had was with a Pardot form integration as Unbounce doesn't display a configuration error if the fields are mapped wrong. It took a bit of trial and error to determine that the fields weren't labeled exactly the same in Pardot and in Unbounce.
Another great case for Unbounce is to test new web-design elements to see how they perform before you do a website redesign. There's nothing worse than doing a wholesale website redesign only to have it convert worse than the site it replaced!
With its ease of use, a team of one (1) can build a landing page in a day with multiple variants without the need for ANY IT/Developer assistance.
I can go from idea to execution to iteration in an hour, making our campaigns flexible and adaptive.
- Ease of use. No coding required.
- Integrates with just about every Marketing Automation tool so you can stay away from the clunky page builder in Marketo or the outdated builder in Pardot.
- Easy A/B testing out of the box.
- Tighter integrations with Pardot to allow for progressive profiling.
- Better community driven templates.
- More features in their lightboxes.
- The page editor has a lot of great features that support complex landing page needs. Creating and editing landing pages to look exactly the way you want has never been easier. The drag and drop quick edit features makes turn around time a breeze. Unbounce also provides a ridiculous amount of FREE templates to get you started. Their library of templates gave me a lot of ideas for my own designs.
- Unbounce provides a large library of free templates to get you headed in the right direction. Their library of templates is normally the starting point for everyone on our team when trying to decide the look and feel of each landing page.
- Unbounce has an easy way to create mobile-friendly pages. All of their standard templates are mobile friendly. One of the better features is that you can design separate experiences under the same landing page for mobile vs desktop users.
- One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
- The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
- The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
- The interface is very modern and user-friendly. It's easy to find what you're looking for and do the things you need to do without having to use the help.
- Doesn't require coding knowledge to build landing pages - dragging and dropping components, resizing elements, adding text/images - everything is as simple as a point and click.
- There are a ton of landing page templates to choose from if you want to copy one, or just browse them for design ideas and then create yours from scratch.
- It's easy to manage multiple landing pages - you can group them by folders, sort, copy & create new landing pages, etc. Also if you have more than one brand/company, or if you are an agency managing for multiple brands, Unbounce is set up to accommodate you.
- The reporting is very basic - pretty much only A/B test comparisons. If you need more in-depth reporting you will have to use an external system.
- Page performance isn't great. When running our landing pages through Google's Page Speed analysis tool, they did not perform well compared to landing pages we created outside of Unbounce. This was big for us because, in paid search, Google looks at your landing page quality as a factor that affects what you pay per click.
- The mobile assist for landing pages is awesome. So many conversions come from mobile devices and having those pages optimizes can be a big difference between getting a conversion and not.
- It is super easy to export our leads and integrate them with other software. You can really choose exactly how you want your leads to be managed withing unbounce, and then it is nice to be able to go back and look at your list and know okay this person came from here even if you don't use a complex tagging system.
- They're templates are great and can be as simple or as complex and intricate as you want.
- I sometimes get frustrated because the conversion numbers don't match the leads.
- Easy to build landing pages
- Good starter templates
- Launching pages quickly
- Mobile-page design still needs work
- Cost is high when adding lots of subdomains -- adds up quick
- Page layout templates could come out quicker
- Agencies working with lots of clients
- SMB looking for a easy to use platform
- Non-technical marketers who want pages up quickly
- Front-end design purists. You'll hate the code.
- Budget-aware small marketing teams
- Those that need very custom pages or forms
- With multiple landing pages it gets hard to search through them unless they were previously grouped. Even then if the group is large it's still difficult.
- If there is an integration error, not much info is given (rarely happens though.)
- More templates is always nice to help diversify the look of the pages.
It helps you build landing pages as you want them and it also has templates to start with and edit them to your liking.
- One of the core strengths of Unbounce is that you can edit any element easily, from that lightbox to the thank you page and craft the page you need according to your copy, instead of tailoring your copy to your landing page.
- Another strong feature for advanced uses are the hooks, which you can use between your landing page and the signup page of your software to make sure that no lead is untracked.
- Lastly, it has a mobile version where you can edit the mobile or the desktop version with or without affecting one another.
- Did I mention it's ridiculously easy to add tracking codes?
- I'd like to see more templates and more variety in their templates. On Themeforest there are some good ones they could mimic.
- Since it's a complex product rarely some glitches might arise in the landing page creation but the support team is always fast to answer and helps immensely.
If you want to get your feet wet, you might be better off with a tool like Leadpages where most elements are already set up.
- Easy to use editor and templates
- Great for testing and conversion rate optimization
- Easy integration with our call tracking and current websites
- Amount of templates in library
- Mobile to desktop variants require extra work
- They provide some of the best customer service I have ever used.
- Their page builder is intuitive and easy to use, you can be as simplistic or advanced as you would like depending on your skill level.
- They offer many great templates for you to start with if you do not have any design experience.
- The back end dashboard is useful to track the CTR and conversion percentage of your landing pages.
- Easily make multiple variants of landing pages to do proper A/B tests.
- I would like to see the desktop landing page builder and mobile landing page builder to not directly [change] one another, so if you need to make any major adjustments it will happen on one and not affect the other.
- I think it would be great if they had some pre-built section and not just pre-built full pages, so if you are building a page and you wanted to add a hero image or a CTA you can pull in some already designed elements.
- Customizing your design interface while making landing pages would be great.
- A better way to manage your landing pages from the dashboard.
- Unbounce has improved a lot in terms of WYSIWYG editing. The interface is now much more intuitive, you make edits right in-line instead of in a separate panel in the interface.
- Unbounce makes it really easy to integrate lead forms with your marketing automation platform (we're HubSpot customers, so that's my frame of reference). It's easy to integrate and map fields to HubSpot forms and the data comes across reliably and responsively.
- Unbounce's mobile layout assistant isn't perfect -- the proportion of text and images can come out a little wonky -- but it does about 75% of the work in converting the desktop version to a mobile-friendly layout.
- Support for more fonts, including integrating Typekit.
- Some images seem to get compressed a lot. Great for page load speed, but the images can look a little blurry.
- The text editor would be awesome with more options for font size and line height. You can manipulate these things manually in the code editor, but then the visual feedback of changes slows down because you're going back and forth in the viewer.
- Split testing is a WONDERFUL feature.
- Template design is easy and offers a lot of creative options.
- Cell phone view vs. desktop is a useful feature as well.
- Would like desktop/cell phone view to syn up a bit better when it comes to spacing.
- More integrative templates.
- It would be great to see all split test variants at one time, in order to alter.
- Linking domains to Unbounce is very easy and fast.
- Integrating with our email provider Active Campaigns was easy and fast.
- Although our primary software for analyzing marketing data is Google Analytics, Unbounce offers a quick snapshot of how our landing pages are performing - right on the main dashboard.
- Offering suggestions for improvements regarding page speed.
- It allows you to quickly design, build, and publish landing pages.
- It allows you to integrate different tools via an iframe, such as Formstack or comparable form tools.
- It has an area that easily allows you to optimize the site and publish as a subdomain to your existing site via plugins.
- The pages are not entirely responsive. While they make it easy to do, you need to build a mobile version of the site as well.
- They could stand to have more templates.
- Easy to design landing pages. No coding experience needed. Everything is drag and drop and they have great templates to use to help create exactly what you need.
- Great customer service. If you ever have a question, or need help with any aspect, they are quick to respond and very friendly.
- Great tracking and third-party implementation. It's very easy to add scripts or connect with Google Analytics, and you can also link up with various third-party sites as well.
- The flow between desktop and mobile could be managed better. It's annoying when some things move, and some don't.
- Formatting text fields can be difficult from time to time.
- Tracking doesn't work correctly with GTM.
- Landing page testing - easy to set up, easy to declare a winner, easy to move winners to other pages, etc.
- Landing page creation - easy for designers to set up one template and for us to run with the template for a variety of use cases.
- We'd love to be able to host Unbounce landing pages on site and build SEO landing pages here.
- Customer service - helpful & prompt response times
- List of leads that is easily exportable to other apps
- They have so many pre-loaded images so you don't have to go searching around for awesome graphics
- I would love to see different design options for their web forms - almost everyone uses them and they don't have many options
- It would be awesome if you could more easily manage tags on the landing pages and thank you pages
- It takes minutes to create a landing page and it's even easier to duplicate and modify existing ones.
- A customized experience for our varied user segments with no huge effort required!
- The Unbounce team are fantastic with their user support and their blogs/webinars help us stay up to date.
- Rarely, the edit page looks different than the preview, so I have to go back and usually adjust the text. Small issue...
- The landing page templates follow best practice and can be easily customized and branded.
- It integrates with Google Analytics and a range of other products, such as Salesforce.
- Pages can be hosted on a subdomain of your main website's domain.
- The conversion tracking could sync up more neatly with Google Analytics.
- Managing multiple landing pages can be quite cumbersome.
- The user interface for building pages can be a little confusing at first.
- Easy to build landing pages. Can copy html from your website so that the landing page looks the same as other pages.
- Easy integrations. Both Zoho CRM and Salesforce were easy to link up.
- Ability to export visitor information in the event that a CRM integration fails. (Occasionally we changed fields in our CRM that then prevented unbounce from exporting visitor information. i.e. we changed the length of a field without limiting the Unbounce field length. In these cases, Unbounce notified me that there was a problem and it was easy to fix.)
- For integrating with CRMs, it would be nice to have a feature that shows you the formatting of the field in your CRM. That way you could match formatting on your form without having unexpected errors like (CRM field is number only - need to set up a number only field in Unbounce) or (lead source field is 35 characters max - limit length of lead source to prevent an error).
- In Unbounce, each landing page is a separate file. Would be nice to be able to change formatting on many landing pages at once. This would be useful when rebranding or renewing a website. You may have 20-30 or more landing pages that need to be reformatted individually.
- Custom designed landing pages
- Ease of altering elements to test
- Intuitive user interface for building pages
- Global java script manager (feature currently being built out)
- Responsive layouts
- Lacks some flexibility in creating pages with interactive elements
- Unbounce has dozens of landing page templates (including mobile), where often all you need to do is switch out a headline, image, and a bit of copy and you're ready to go.
- Unbounce makes integration easy, whether it's a MailChimp email campaign or Salesforce CRM integration, you'll be able to automate data-based processes easily and seamlessly.
- What Unbounce understands is that conversion is not just a tool, but a marketing discipline. They provide the platform but they also support it with great blogs, webinars, and meetups that will help you learn more about conversion and improve your skills.
- It provides analytics for tracking conversion, but would also like to see more metrics around sources of traffic to landing pages, as well as when people visited (not just converted)
- You can never have too many templates :)
- Unbounce does a fantastic job at educating it's customers. They have a wealth of resources to choose from so that you can optimize your experience using the product.
- The customer service at Unbounce is phenomenal. I had a tough time getting my landing page to sync up with my hosting company's servers. The customer service rep at Unbounce went above and beyond the call of duty to help me get that page online.
- The user interface of the product is fantastic. It's easy to use and set up. You don't need to know how to code or be all that tech savvy. They make it really straightforward on the back end.
- Honestly, I can't think of any at the moment.
Unbounce Scorecard Summary
Unbounce is a landing page and conversion marketing platform that helps marketing teams and agencies convert more prospects into leads, sales and signups. Anyone can quickly build, publish and test landing pages, popups, and stickybars — no coding skills required.
- Easy-to-use drag and drop builder with 125+ mobile responsive templates
- Built-in A/B testing, dynamic text replacement, and advanced audience targeting
- Integrations with more than 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp
- Targeted stickybars and popups that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time
Over 14,000 businesses, including Vimeo, The New York Times, Shopify and Telefonica, use Unbounce.
The vendor offers a free landing page analyzer, as well as a live product preview, both available on the vendor's website.
|Premium||$159/mo||150 landing pages, 16 popups & sticky bars|
|Enterprise||$399+/mo||375+ landing pages, 40+ popups and sticky bars|
|Essential||$79/mo||75 landing pages, 8 popups & sticky bars|
The prices listed above are based on paying for plans annually. If you'd like to see monthly prices or compare our plans further, please visit unbounce.com/pricing.
Unbounce Customer Size Distribution
|Small Businesses (1-50 employees)||20%|
|Mid-Size Companies (51-500 employees)||60%|
|Enterprises (> 500 employees)||20%|
Unbounce Support Options
|Free Version||Paid Version|
|Video Tutorials / Webinar|
Unbounce Technical Details
|Supported Languages: ||English, German, Spanish, Portuguese, French|