Reviews (1-25 of 35)
- They have a great template library that is not just focused on email collection. They also have great looking templates for specific industries.
- The landing page builder is really easy to use and makes it easy to build nice looking landing pages that are mobile responsive.
- Their blog is the go-to place to learn about lead generation and conversion optimization. They are experts at what they do.
- Unbounce pricing is higher than most competitors. Even the starting plan may be costly for most small businesses unless you intend on creating a lot of landing pages.
- Depending on your design, sometimes getting the mobile view to match the desktop view can get tricky.
- Since the landing page builder is so robust with features, it can become too complicated to build nice landing pages if you are a novice.
With its ease of use, a team of one (1) can build a landing page in a day with multiple variants without the need for ANY IT/Developer assistance.
I can go from idea to execution to iteration in an hour, making our campaigns flexible and adaptive.
- Ease of use. No coding required.
- Integrates with just about every Marketing Automation tool so you can stay away from the clunky page builder in Marketo or the outdated builder in Pardot.
- Easy A/B testing out of the box.
- Tighter integrations with Pardot to allow for progressive profiling.
- Better community driven templates.
- More features in their lightboxes.
- Loads very quickly.
- Easy to develop quality landing pages and variants for proper testing.
- Easy to customize the mobile experience.
- It's easy to get disorganized in the builder with elements.
- I've never found much use for their templates. It would be nice to have more.
- Easy for non-programmers to deploy and modify pages.
- A/B testing and optimization are excellent.
- Lead collection and integration to other platforms work well.
- The UI for the design has some nuances that can be a little frustrating at first.
- It seems a little slow sometimes.
- Have had some down times a couple times over the last few years.
- Create landing pages on the fly.
- Integrate with products and services like Facebook, Salesforce, Mailchimp, and more.
- Allows creators with no development background to create great landing pages.
- A centralized library for creative assets would be helpful.
- Gives full design flexibility of landing page designs.
- Multiple team inputs and collaboration.
- The pop-up functionality is easy to implement and get up and running.
- Reporting on all products is adequate.
- Documentation is lacking to build things out on your own.
- You definitely need a team to fully utilize the product -- users with various technical, design, and marketing backgrounds.
- The integration into advanced marketing tools is a bit underwhelming.
You will get the most out of the product if you can allocate enough resources from the needed teams to build out and test through several iterations of landing pages and pop-ups.
- A/B Testing
- Easy to use design tool
- Support is good, but not exceeding expectations
- Wish it had more features instead of having to integrate with other software
- Setup is easy, but still isn't as simple as other software I have seen
Convertibles and pop-ups are a great new add on. I wish it had ways to implement HotJar or chatbots, but it does what it is made for perfectly.
- A/B testing new landing page variants is the core offering, and Unbounce does it better than anyone. Confidence levels and tracking are front-and-center, spinning up new options takes mere minutes, and finding out what works and iterating has never been easier.
- Designing a page can be a pain if you're a marketer and not a developer. But with a simple WYSIWYG editor, drag-and-drop functionality and a bunch of pre-existing templates, even someone like myself can build a page much, much faster.
- Integrations with tools like Zapier & Hubspot make using Unbounce very attractive. It can send or receive data from numerous sources instantly, so when someone fills out a form it goes seamlessly into your CRM to trigger a follow-up sequence.
- Unbounce has a robust community full of great ideas and little hacks to do things, but these ideas are hard to find and often could be baked in natively. Dynamic Text Replacement, multi-step form fields, and others can be built with a little tinkering, but it feels like Unbounce is slow to adopt these as native features.
- It makes setting up a landing page or PPC campaign easy
- The drag & drop nature of the product makes the learning curve almost instant
- Split testing is simple with the built-in nature of it
- The pricing may be high for those on a tight budget
- The A/B split testing could be a bit more robust and include more variables in the data
- Customer Support
- Unbounce provides users with valuable resources for building landing pages, including pre-existing template designs, a navigable technical support forum, and the "live chat with a human" feature. Therefore, Unbounce is ideal for users ranging from beginner to advanced levels of industry experience.
- Cross-Channel Reporting
- Creating Contact Lists For Drip Email Campaigns
- Unbounce also allows users to transfer and store contact information into a mailing list by integrating landing pages with various email marketing platforms (e.g. ConstantContact, MailChimp, etc.), both seamlessly and effectively empowering users to create a new mailing list, or bolster a preexisting audience.
- Unbounce support staff will often prove unresponsive when reaching out via "Live Chat With A Human" (i.e. powered by Olark). For example, this feature is consistently unavailable during Unbounce's listed hours of availability.
Plus, the design capabilities of it are much more comprehensive than anything our IT director can code. Having built-in analytics as well as integrating with Google Analytics makes it easy to see how pages are performing and run split tests to see what moves the needle or not.
- The design options are seemingly endless! Especially with the mobile view and ability to turn off elements on it so the user experience is as tailored as possible.
- Integrations are robust, making it easy to capture and pass leads to other systems, as well as track data.
- It never goes down. The other landing page tools we've used over the years all seemed to have broad outages, but we've never had a problem with Unbounce.
- The only hangup we've had was with a Pardot form integration as Unbounce doesn't display a configuration error if the fields are mapped wrong. It took a bit of trial and error to determine that the fields weren't labeled exactly the same in Pardot and in Unbounce.
Another great case for Unbounce is to test new web-design elements to see how they perform before you do a website redesign. There's nothing worse than doing a wholesale website redesign only to have it convert worse than the site it replaced!
- The page editor has a lot of great features that support complex landing page needs. Creating and editing landing pages to look exactly the way you want has never been easier. The drag and drop quick edit features makes turn around time a breeze. Unbounce also provides a ridiculous amount of FREE templates to get you started. Their library of templates gave me a lot of ideas for my own designs.
- Unbounce provides a large library of free templates to get you headed in the right direction. Their library of templates is normally the starting point for everyone on our team when trying to decide the look and feel of each landing page.
- Unbounce has an easy way to create mobile-friendly pages. All of their standard templates are mobile friendly. One of the better features is that you can design separate experiences under the same landing page for mobile vs desktop users.
- One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
- The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
- The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
- The interface is very modern and user-friendly. It's easy to find what you're looking for and do the things you need to do without having to use the help.
- Doesn't require coding knowledge to build landing pages - dragging and dropping components, resizing elements, adding text/images - everything is as simple as a point and click.
- There are a ton of landing page templates to choose from if you want to copy one, or just browse them for design ideas and then create yours from scratch.
- It's easy to manage multiple landing pages - you can group them by folders, sort, copy & create new landing pages, etc. Also if you have more than one brand/company, or if you are an agency managing for multiple brands, Unbounce is set up to accommodate you.
- The reporting is very basic - pretty much only A/B test comparisons. If you need more in-depth reporting you will have to use an external system.
- Page performance isn't great. When running our landing pages through Google's Page Speed analysis tool, they did not perform well compared to landing pages we created outside of Unbounce. This was big for us because, in paid search, Google looks at your landing page quality as a factor that affects what you pay per click.
- The mobile assist for landing pages is awesome. So many conversions come from mobile devices and having those pages optimizes can be a big difference between getting a conversion and not.
- It is super easy to export our leads and integrate them with other software. You can really choose exactly how you want your leads to be managed withing unbounce, and then it is nice to be able to go back and look at your list and know okay this person came from here even if you don't use a complex tagging system.
- They're templates are great and can be as simple or as complex and intricate as you want.
- I sometimes get frustrated because the conversion numbers don't match the leads.
- Easy to build landing pages
- Good starter templates
- Launching pages quickly
- Mobile-page design still needs work
- Cost is high when adding lots of subdomains -- adds up quick
- Page layout templates could come out quicker
- Agencies working with lots of clients
- SMB looking for a easy to use platform
- Non-technical marketers who want pages up quickly
- Front-end design purists. You'll hate the code.
- Budget-aware small marketing teams
- Those that need very custom pages or forms
- With multiple landing pages it gets hard to search through them unless they were previously grouped. Even then if the group is large it's still difficult.
- If there is an integration error, not much info is given (rarely happens though.)
- More templates is always nice to help diversify the look of the pages.
It helps you build landing pages as you want them and it also has templates to start with and edit them to your liking.
- One of the core strengths of Unbounce is that you can edit any element easily, from that lightbox to the thank you page and craft the page you need according to your copy, instead of tailoring your copy to your landing page.
- Another strong feature for advanced uses are the hooks, which you can use between your landing page and the signup page of your software to make sure that no lead is untracked.
- Lastly, it has a mobile version where you can edit the mobile or the desktop version with or without affecting one another.
- Did I mention it's ridiculously easy to add tracking codes?
- I'd like to see more templates and more variety in their templates. On Themeforest there are some good ones they could mimic.
- Since it's a complex product rarely some glitches might arise in the landing page creation but the support team is always fast to answer and helps immensely.
If you want to get your feet wet, you might be better off with a tool like Leadpages where most elements are already set up.
- Easy to use editor and templates
- Great for testing and conversion rate optimization
- Easy integration with our call tracking and current websites
- Amount of templates in library
- Mobile to desktop variants require extra work
- They provide some of the best customer service I have ever used.
- Their page builder is intuitive and easy to use, you can be as simplistic or advanced as you would like depending on your skill level.
- They offer many great templates for you to start with if you do not have any design experience.
- The back end dashboard is useful to track the CTR and conversion percentage of your landing pages.
- Easily make multiple variants of landing pages to do proper A/B tests.
- I would like to see the desktop landing page builder and mobile landing page builder to not directly [change] one another, so if you need to make any major adjustments it will happen on one and not affect the other.
- I think it would be great if they had some pre-built section and not just pre-built full pages, so if you are building a page and you wanted to add a hero image or a CTA you can pull in some already designed elements.
- Customizing your design interface while making landing pages would be great.
- A better way to manage your landing pages from the dashboard.
- Unbounce has improved a lot in terms of WYSIWYG editing. The interface is now much more intuitive, you make edits right in-line instead of in a separate panel in the interface.
- Unbounce's mobile layout assistant isn't perfect -- the proportion of text and images can come out a little wonky -- but it does about 75% of the work in converting the desktop version to a mobile-friendly layout.
- Support for more fonts, including integrating Typekit.
- Some images seem to get compressed a lot. Great for page load speed, but the images can look a little blurry.
- The text editor would be awesome with more options for font size and line height. You can manipulate these things manually in the code editor, but then the visual feedback of changes slows down because you're going back and forth in the viewer.
- Split testing is a WONDERFUL feature.
- Template design is easy and offers a lot of creative options.
- Cell phone view vs. desktop is a useful feature as well.
- Would like desktop/cell phone view to syn up a bit better when it comes to spacing.
- More integrative templates.
- It would be great to see all split test variants at one time, in order to alter.
- Linking domains to Unbounce is very easy and fast.
- Integrating with our email provider Active Campaigns was easy and fast.
- Although our primary software for analyzing marketing data is Google Analytics, Unbounce offers a quick snapshot of how our landing pages are performing - right on the main dashboard.
- Offering suggestions for improvements regarding page speed.
- It allows you to quickly design, build, and publish landing pages.
- It allows you to integrate different tools via an iframe, such as Formstack or comparable form tools.
- It has an area that easily allows you to optimize the site and publish as a subdomain to your existing site via plugins.
- The pages are not entirely responsive. While they make it easy to do, you need to build a mobile version of the site as well.
- They could stand to have more templates.
- Landing page testing - easy to set up, easy to declare a winner, easy to move winners to other pages, etc.
- Landing page creation - easy for designers to set up one template and for us to run with the template for a variety of use cases.
- We'd love to be able to host Unbounce landing pages on site and build SEO landing pages here.
Unbounce Scorecard Summary
Unbounce aims to help businesses convert more prospects into leads, sales, and signups with its landing page and conversion marketing platform. According to the vendor key features and business benefits include:
✔ BUILD pixel-perfect landing pages, pop-ups, and sticky bars with Unbounce’s easy-to-use drag and drop builder. Choose from 125+ ready-to-go mobile-responsive templates–including near-instant AMP landing pages!
✔ OPTIMIZE your campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement, and advanced audience targeting.
✔ INTEGRATE your landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp.
✔ CONVERT more prospects with targeted sticky bars and popups that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time.
Customers include The New York Times, Shopify Plus, World Vision, New Balance, and Hootsuite.
|Premium||$159/mo||150 landing pages, 16 popups & sticky bars|
|Enterprise||$399+/mo||375+ landing pages, 40+ popups and sticky bars|
|Essential||$79/mo||75 landing pages, 8 popups & sticky bars|
The prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.
Unbounce Customer Size Distribution
|Small Businesses (1-50 employees)||20%|
|Mid-Size Companies (51-500 employees)||60%|
|Enterprises (> 500 employees)||20%|
Unbounce Support Options
|Free Version||Paid Version|
|Video Tutorials / Webinar|
Unbounce Technical Details