A tool to rocket your business in no time.
March 15, 2022
Unbounce is an excellent platform to create landing pages with an easy drag and drop system. We can pick from numerous mobile responsive …
unbounce
Top Rated
unbounce
Starting at $49 per month
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Awards
Popular Features
View all 5 featuresLanding page A/B testing: (11)
8.1
81%
Real-time analytics dashboard (11)
7.7
77%
Optimization recommendations (10)
6.9
69%
SEO tools (11)
6.3
63%
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Pricing
View all pricingEssential
$79/mo
Cloud
75 landing pages, 8 popups & sticky bars
Premium
$159/mo
Cloud
150 landing pages, 16 popups & sticky bars
Enterprise
$399+/mo
Cloud
375+ landing pages, 40+ popups and sticky bars
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://unbounce.com/pricing/?utm_mediu…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $49 per month
Features Scorecard
SEO and Conversion Optimization
7.4
74%
Product Details
What is unbounce?
Unbounce helps convert more site visitors into leads, sales, and customers. Using its drag-and-drop builder, users can create and publish landing pages without needing a developer to code them. Also, users get conversion intelligence insights and enhance the intuition and skills they already have to ensure the best campaign performance. The vendor describes its capabilites:
✔ BUILD pixel-perfect landing pages, popups, and sticky bars with Unbounce’s easy-to-use drag and drop builder. Choose from 125+ ready-to-go mobile-responsive templates–including near-instant AMP landing pages!
✔ OPTIMIZE campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement, , and Smart Traffic, our new AI-powered tool that automatically delivers the best landing page to each visitor.
✔ INTEGRATE landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp.
✔ CONVERT more prospects with targeted popups and sticky bars that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time.
The vendor states its current customers include The New York Times, Shopify Plus, World Vision, New Balance, and Hootsuite.
unbounce Features
- Supported: Build Mobile Responsive Landing Pages
- Supported: Dynamic Text Replacement for PPC
- Supported: AI-powered optimization with Smart Traffic
- Supported: A/B Test your landing pages
- Supported: Create popups and sticky bars
- Supported: Integrate with over 900 apps like Zapier, Wordpress, Salesforce and Hubspot
- Supported: Build AMP landing pages
- Supported: Two-factor authentication
unbounce Screenshots
unbounce Video
unbounce Integrations
unbounce Competitors
unbounce Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 20% |
| Mid-Size Companies (51-500 employees) | 60% |
| Enterprises (more than 500 employees) | 20% |
unbounce Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | English |
Comparisons
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Frequently Asked Questions
What is unbounce?
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
How much does unbounce cost?
unbounce starts at $49.
What are unbounce's top competitors?
What is unbounce's best feature?
Reviewers rate Landing page A/B testing: highest, with a score of 8.1.
Who uses unbounce?
The most common users of unbounce are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
Reviews and Ratings
(146)
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March 15, 2022
A tool to rocket your business in no time.
Unbounce is an excellent platform to create landing pages with an easy drag and drop system. We can pick from numerous mobile responsive templates to design our pages along with pop-up windows which help us to reach our targeted customers easily and this strategy helps us to grow more customers and sales.
- Easy drag and drop system.
- Boost conversion rates significantly.
- Integrate with other landing pages easily.
- The interface could be more user friendly.
- Customer services could be unavailable sometimes.
- Many features are in beta format.
I used unbounce with a few different clients (mostly in the B2B SAAS space but a few other industries as well) through my time at Galactic Fed. It's a solid landing page builder with some A/B Testing functionality to crank out LPs quickly and get some fast learning and landing page optimization rolling.
- Quick and Easy to Use (Especially for Beginners).
- Good UI/UX.
- Decent Templates.
- A/B Testing (in my experience) was still pretty basic.
- Full funnel building wasn't built out yet (may be now).
- Designing landing pages is just better and easier in WordPress or Custom Code if you're very design-focused.
March 09, 2022
Great Landing Page Builder on a Budget
Very user-friendly did not struggle to pick it up and understand the user experience. Customer service can be touch and go and have also heard of others having a similar experience so definitely keep an eye on that. Pricing could be more competitive and I saw reviews mentioning having to move to more expensive packages or lose your data which is a concern. Landing pages look good with little work required, mostly drag and drop, no need for knowledge of code is which is helpful.
- Easy to use
- Drag and drop landing pages
- Small package is cost effective
- Customer service can be good or bad depends on the day
- Customization can be a little limited
March 09, 2022
Great tool for landing and pop-ups
We used this tool to give the marketing team an easy way to create landing pages and pop-ups without the involvement of code or entering the CMS. It was implemented in 14 sites rather easily and worked as expected and the GUI is simple and very intuitive to use which made the marketing team handle the tool flawlessly.
- Landing pages
- A/B testing
- Launing Fast
- More ways of implementing
- More complex rules
- Pricing methodology
March 09, 2022
Unbounce made me bounce!
I used unbounce to build landing pages and advertorial pages for lead generation campaigns. Driving traffic to the landing pages from Facebook ads and from organic traffic via blog posts. It was recommended as the easiest way to build landing pages.
I used a lot of templates I was given and others included with the software
I used a lot of templates I was given and others included with the software
- AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
- Tracking code is easy to add. Follow the straightforward instructions in the back end
- Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
- I feel like the biggest problem is the page builder. It is a slog. It is outdated and super-fiddly. The alignment tools are awful. Finding elements can be horrible too.
- I believe it's a pig to use
- Nothing else comes close to the awful page builder. I feel like it is just horrible. Everything else is fine
We used Unbounce as a landing page tool for all our digital marketing efforts. It was used by both our creative and digital teams to craft landing pages for different campaigns and add forms and Actions to each landing page. It was used to try and take some of the programming lift from our digital team.
- Relatively easy to use
- Can craft and design landing pages without much coding
- Drag and drop editing makes creating landing pages
- Managing lots of landing pages can be difficult
- Integrations with other systems is challenging
- It's an extra tool that needs to be learned and managed
August 03, 2021
A godsend for marketing campaigns
We were recommended to use Unbounce as a good tool for landing page creation and tracking conversions easily. Our website back in the day could not be easily edited since it was using JavaScript (right now, we switched to WordPress and it's easy to create landing pages quickly), so we needed an easily modifiable site to adapt quickly to the needs of our audience (for example, if we saw that some wording wasn't as good as we would like it to be or found a better fitting picture to illustrate a point, etc.)
- User-friendly drag-n-drop design
- Convenient templates for those who don't know the tricks of website creation
- Useful conversion tracking tools (which are more extensive and simpler to set up than Google Analytics' goals)
- Sometimes there was too much flexibility (but I think that was mostly my own issue because I ended up editing more things than I should've) :)
- As the result of too much flexibility (see above), I felt somewhat lost as to what I should focus my attention on at first. This gets easier once you've created at least one Unbounce landing because you have tested everything.
- Otherwise, I enjoyed Unbounce, so it's definitely going on the right direction.
Unbounce is primarily used by the marketing teams to create A/B tests for our ad ops team without the need for a long process cycle of creative/design/development. This accelerated ability to create new pages and tests gives our team the ability to be more agile instead of constantly waiting on someone else - especially in advertising where every day is a lot of wasted spend on traffic that could be converting better!
- Design templates - which means you don't have to be a creative genius or designer to come up with a sexy looking landing page
- Reasonably priced corporate tier with thousands of conversions
- New features are being added by the team in order to compete with other landing page optimizers
- No low tier priced option for small businesses (think those with less than a thousand visitors a month)
- A lot of the features are in beta
- The traffic analyzer/optimizer is only available to higher priced tiers
August 02, 2021
Unbounce revealed
Landing pages and use to test the audience.
It works well when integrating with Salesforce. It's very easy for us to run comparison tests. There are conversion tools, like pop-ups, which we use on occasion; and it's easy to add our own customization. There are lots of templates to select from, which saves time, a definite plus.
- Many template options to design with
- My web designer "extremely fast to create a landing page"
- Mobile ready, never an issue
- can easily add features (e.g. pop ups)
- Cookie Cutter look, which was the problem with WP when it became popular
- Customer support is good, but doesn't seem available all the time.
- other than what is mentioned, nothing to be concerned about.
August 02, 2021
Way overpriced for what it offers - Much cheaper to set up your own landing page hosted on your own website
I used unbounce in coordination with Google Ads for the duration of about 6 months. As using direct links to Amazon listings aren't allowed due to Google Ads guidelines, I used Unbounce to create a landing page where those who clicked the ads would be directed. The Unbounce page then directed people to the Amazon listing. I only had 1 landing page and it provided tracking and other data/metrics.
- Offers templates for you to create your own landing page or upload a custom one you create
- Provides tracking and metrics so you can evaluate the success of your campaigns
- The price is ridiculous for what is being offered
- Most ecommerce sites will offer you the option for a landing page for far less
We use Unbounce for our own landing pages, in particular when we drive paid media.
We also advise and help other clients set up Unbounce pages. Some of these companies have had Unbounce in place when we partnered with the company and other times we have introduced them.
Unbounce makes it easy and seamless for us to set up landing pages, no matter the size of the company we are working with.
We also advise and help other clients set up Unbounce pages. Some of these companies have had Unbounce in place when we partnered with the company and other times we have introduced them.
Unbounce makes it easy and seamless for us to set up landing pages, no matter the size of the company we are working with.
- Sets up landing pages with ease and light experience
- Allows us to run A/B tests easily and quickly
- Allows us to collect leads on a landing page easily
- I'd like to see more templates available
- Chatbot functionality built-in would be powerful
- Better analytics available as we drive traffic to these pages
August 02, 2021
Don't bounce from Unbounce
We use Unbounce for landing pages that are targeted marketing, lead generations as well as user engagement to drive awareness, contests, and information on a targeted scale. Our landing pages are only accessible via paid media, so we can track their success tied in with various other third-party integrations.
- Speed! It is fast
- Shared scripting
- Assets all in one place from images and pdfs
- Not responsive layouts that are either mobile or desktop
- document management leaves room to be desired, it functions but is not the best
- logging who last edited a page in addition to when it was edited
We use Unbounce to create, publish and test your landing pages and site messaging components Unvounce has helped us improve your customers' on-site experience by providing targeted messaging with highly relevant content. This has helped us in many ways. During crucial storm and hurricane season, we use Unbounce to deliver critical information including weather updates, claim information, and how to contact our customer service department. We also use Unbounce for landing pages. It's drag and drop functionality make it very easy to develop and publish landing pages that are well aligned to a specific display, social media, and paid search campaigns. Unbounce saves a significant amount of time and can be used by multiple people on our marketing team.
- Unbounce excels at site messaging. We insert targeted content on specific pages.
- Unbounce has a very easy to use landing page development tool.
- I would like Unbounce to create dynamic rules that allow our team to change the messaging based on frequency.
- I would like Unbounce to create dynamic rules that allow our team to change the messaging based on campaign source.
The Unbounce landing pages we create at PPC Director serve to incentivize users to connect with our clients at a vital stage in the sales & marketing funnel: the point of conversion. The PPC Director's "digital marketing operations" team, for example, champions the use of Unbounce in order to track pertinent lead information and conversion data for clients who will benefit from granular-level CRM reporting. Thus, Unbounce can be utilized in creating high-converting landing pages that are geared towards capturing lead information (i.e. via Unbounce form submissions), displaying a call-to-action, and promoting a specific offer, product, and/or service.
- Customer Support
- Unbounce provides users with valuable resources for building landing pages, including pre-existing template designs, a navigable technical support forum, and the "live chat with a human" feature. Therefore, Unbounce is ideal for users ranging from beginner to advanced levels of industry experience.
- Cross-Channel Reporting
- Unbounce can be used to track conversion data for major SEM channels such as Bing Ads, Google AdWords, and Google Analytics. By placing javascript at the head of an Unbounce page for Bing UET Tags, Google AdWords Conversion Goals, and Google Analytics Global Site Tags, users begin to compile the necessary data for producing highly detailed multi-channel performance reports.
- Creating Contact Lists For Drip Email Campaigns
- Unbounce also allows users to transfer and store contact information into a mailing list by integrating landing pages with various email marketing platforms (e.g. ConstantContact, MailChimp, etc.), both seamlessly and effectively empowering users to create a new mailing list, or bolster a preexisting audience.
- Unbounce support staff will often prove unresponsive when reaching out via "Live Chat With A Human" (i.e. powered by Olark). For example, this feature is consistently unavailable during Unbounce's listed hours of availability.
February 25, 2020
Unbounce is the landing pages tool you’ve been looking for.
Unbounce was used as a landing page tool to create specific pages for online advertising campaigns. It was used in conjunction with the company website and was used when there were specific actions I wanted a visitor from an ad to take.
- WYSIWYG editor actually worked.
- A/B testing was easy to implement.
- Mobile editor was a little clunky when I used it last.
- Template options were limited.
October 15, 2019
Unbounce is the best of the landing page platforms
Best landing page platform, hands down! We use Unbounce to create landing pages for Google Ads, Facebooks Ads, Email Campaigns and more. We can quickly deploy landing pages and do A/B testing and tweaks. It is very easy to use and effective. Highly recommend for anyone looking to create, test and deploy quick, effective landing pages. I also use and have used Instapage but find Unbounce to be a more complete platform with more functionality and ease of use.
- Easy for non-programmers to deploy and modify pages.
- A/B testing and optimization are excellent.
- Lead collection and integration to other platforms work well.
- The UI for the design has some nuances that can be a little frustrating at first.
- It seems a little slow sometimes.
- Have had some down times a couple times over the last few years.
October 09, 2019
The Landing Page Builder For People Serious About Conversions
Unbounce is used by our marketing department to quickly build beautiful landing pages for clients. As far as landing page apps go, Unbounce is best in class. Most landing page apps focus mostly on collecting emails, but we work with many local businesses where an email is not the main goal, a new lead is. Unbounce allows us to build real lead generation pages for any industry regardless of what their conversion goal is. The landing page builder is fast and easy to use, and the template library is large enough where you can often find one as a starting point for your landing page.
- They have a great template library that is not just focused on email collection. They also have great looking templates for specific industries.
- The landing page builder is really easy to use and makes it easy to build nice looking landing pages that are mobile responsive.
- Their blog is the go-to place to learn about lead generation and conversion optimization. They are experts at what they do.
- Unbounce pricing is higher than most competitors. Even the starting plan may be costly for most small businesses unless you intend on creating a lot of landing pages.
- Depending on your design, sometimes getting the mobile view to match the desktop view can get tricky.
- Since the landing page builder is so robust with features, it can become too complicated to build nice landing pages if you are a novice.
July 17, 2019
Seriously Easy and Effective Landing Pages
Unbounce is used by our marketing department to create landing pages for lead generation and order forms quickly and professionally. Unbounce gives us the flexibility to make pages for marketing purposes that are outside the range of our eCommerce platform by offering additional flexible design options and integrations that would take weeks to install on our website.
- Create landing pages on the fly.
- Integrate with products and services like Facebook, Salesforce, Mailchimp, and more.
- Allows creators with no development background to create great landing pages.
- A centralized library for creative assets would be helpful.
June 01, 2019
Increase your prospecting funnel with Unbounce
Unbounce is used as a landing page and pop-up creation tool. Teams collaborating on any given project include Tech, Design, Marketing, and Sales to some degree. Each project has unique goals which dictate leads on each step of the process. The main objectives are to provide users with relevant webpages to come to when clicking on an external link, as well as providing an engaging pop-up experience to move users further along a given user funnel.
- Gives full design flexibility of landing page designs.
- Multiple team inputs and collaboration.
- The pop-up functionality is easy to implement and get up and running.
- Reporting on all products is adequate.
- Documentation is lacking to build things out on your own.
- You definitely need a team to fully utilize the product -- users with various technical, design, and marketing backgrounds.
- The integration into advanced marketing tools is a bit underwhelming.
I typically use Unbounce to test new offers and creative ideas on paid marketing channels before investing in development on the main website.
- Loads very quickly.
- Easy to develop quality landing pages and variants for proper testing.
- Easy to customize the mobile experience.
- It's easy to get disorganized in the builder with elements.
- I've never found much use for their templates. It would be nice to have more.
Unbounce has changed the way we strategize, build, and test our landing pages.
With its ease of use, a team of one (1) can build a landing page in a day with multiple variants without the need for ANY IT/Developer assistance.
I can go from idea to execution to iteration in an hour, making our campaigns flexible and adaptive.
With its ease of use, a team of one (1) can build a landing page in a day with multiple variants without the need for ANY IT/Developer assistance.
I can go from idea to execution to iteration in an hour, making our campaigns flexible and adaptive.
- Ease of use. No coding required.
- Integrates with just about every Marketing Automation tool so you can stay away from the clunky page builder in Marketo or the outdated builder in Pardot.
- Easy A/B testing out of the box.
- Tighter integrations with Pardot to allow for progressive profiling.
- Better community driven templates.
- More features in their lightboxes.
February 13, 2019
Best A/B Solutions for all skill levels
At first, we used Unbounce for simple landing pages and A/B tests. With new features, we have enjoyed using them for pop tests, and in some cases as key pages to our or our clients' websites. These landing pages are used mostly for generating leads but have also been used for special events.
- A/B Testing
- Ads
- Easy to use design tool
- Support is good, but not exceeding expectations
- Wish it had more features instead of having to integrate with other software
- Setup is easy, but still isn't as simple as other software I have seen
January 17, 2019
The Best Landing Page Software for Marketers. Period.
Unbounce is our agency's go-to solution for landing pages across business types. Whether we're running an email promotion, an ongoing paid social campaign, or looking to create dozens of variants for use in paid search, Unbounce landing pages are our top choice. All of our team members are trained on how to use the platform, and we recommend it to clients regularly.
- A/B testing new landing page variants is the core offering, and Unbounce does it better than anyone. Confidence levels and tracking are front-and-center, spinning up new options takes mere minutes, and finding out what works and iterating has never been easier.
- Designing a page can be a pain if you're a marketer and not a developer. But with a simple WYSIWYG editor, drag-and-drop functionality and a bunch of pre-existing templates, even someone like myself can build a page much, much faster.
- Integrations with tools like Zapier & Hubspot make using Unbounce very attractive. It can send or receive data from numerous sources instantly, so when someone fills out a form it goes seamlessly into your CRM to trigger a follow-up sequence.
- Unbounce has a robust community full of great ideas and little hacks to do things, but these ideas are hard to find and often could be baked in natively. Dynamic Text Replacement, multi-step form fields, and others can be built with a little tinkering, but it feels like Unbounce is slow to adopt these as native features.
November 24, 2018
Setting Up a PPC Campaign Has NEVER Been Easier
Unbounce solves a few problems. It provides conversion friendly CRO optimized landing page templates, and it makes tech debt vanish. So, even a "non-techy" person can use Unbounce to set up a landing page and run split tests. It's all drag and drop and their support is usually quick to respond, in most cases instantly.
- It makes setting up a landing page or PPC campaign easy
- The drag & drop nature of the product makes the learning curve almost instant
- Split testing is simple with the built-in nature of it
- The pricing may be high for those on a tight budget
- The A/B split testing could be a bit more robust and include more variables in the data
July 02, 2018
Unbounce is the best landing page tool for a reason
We use Unbounce for campaign landing pages to drive prospects to from email. We use it across the entire organization. The reason we use it is for fast deployment by our graphic designer, saving us significant time by not having to rely on our IT director to code pages from scratch.
Plus, the design capabilities of it are much more comprehensive than anything our IT director can code. Having built-in analytics as well as integrating with Google Analytics makes it easy to see how pages are performing and run split tests to see what moves the needle or not.
Plus, the design capabilities of it are much more comprehensive than anything our IT director can code. Having built-in analytics as well as integrating with Google Analytics makes it easy to see how pages are performing and run split tests to see what moves the needle or not.
- The design options are seemingly endless! Especially with the mobile view and ability to turn off elements on it so the user experience is as tailored as possible.
- Integrations are robust, making it easy to capture and pass leads to other systems, as well as track data.
- It never goes down. The other landing page tools we've used over the years all seemed to have broad outages, but we've never had a problem with Unbounce.
- The only hangup we've had was with a Pardot form integration as Unbounce doesn't display a configuration error if the fields are mapped wrong. It took a bit of trial and error to determine that the fields weren't labeled exactly the same in Pardot and in Unbounce.