TrustRadius
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.https://dudodiprj2sv7.cloudfront.net/product-logos/yc/MQ/GKVTHG1707A8.PNGUnbounceTrust Radius Review: Understanding & Utilizing Unbounce's Universal Upsides2018-06-21T22:03:08.310ZThe Unbounce landing pages we create at PPC Director serve to incentivize users to connect with our clients at a vital stage in the sales & marketing funnel: the point of conversion. The PPC Director's "digital marketing operations" team, for example, champions the use of Unbounce in order to track pertinent lead information and conversion data for clients who will benefit from granular-level CRM reporting. Thus, Unbounce can be utilized in creating high-converting landing pages that are geared towards capturing lead information (i.e. via Unbounce form submissions), displaying a call-to-action, and promoting a specific offer, product, and/or service.,Customer Support
Unbounce provides users with valuable resources for building landing pages, including pre-existing template designs, a navigable technical support forum, and the "live chat with a human" feature. Therefore, Unbounce is ideal for users ranging from beginner to advanced levels of industry experience.
Cross-Channel Reporting
Unbounce can be used to track conversion data for major SEM channels such as Bing Ads, Google AdWords, and Google Analytics. By placing javascript at the head of an Unbounce page for Bing UET Tags, Google AdWords Conversion Goals, and Google Analytics Global Site Tags, users begin to compile the necessary data for producing highly detailed multi-channel performance reports.
Creating Contact Lists For Drip Email Campaigns
Unbounce also allows users to transfer and store contact information into a mailing list by integrating landing pages with various email marketing platforms (e.g. ConstantContact, MailChimp, etc.), both seamlessly and effectively empowering users to create a new mailing list, or bolster a preexisting audience.,Unbounce support staff will often prove unresponsive when reaching out via "Live Chat With A Human" (i.e. powered by Olark). For example, this feature is consistently unavailable during Unbounce's listed hours of availability.,9,Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.,AdWords, Google Analytics, Facebook for BusinessDanilo Roberto ZerónUnbounce is the best landing page tool for a reason2018-07-02T20:03:59.024ZWe use Unbounce for campaign landing pages to drive prospects to from email. We use it across the entire organization. The reason we use it is for fast deployment by our graphic designer, saving us significant time by not having to rely on our IT director to code pages from scratch.
Plus, the design capabilities of it are much more comprehensive than anything our IT director can code. Having built-in analytics as well as integrating with Google Analytics makes it easy to see how pages are performing and run split tests to see what moves the needle or not.,The design options are seemingly endless! Especially with the mobile view and ability to turn off elements on it so the user experience is as tailored as possible.
Integrations are robust, making it easy to capture and pass leads to other systems, as well as track data.
It never goes down. The other landing page tools we've used over the years all seemed to have broad outages, but we've never had a problem with Unbounce.,The only hangup we've had was with a Pardot form integration as Unbounce doesn't display a configuration error if the fields are mapped wrong. It took a bit of trial and error to determine that the fields weren't labeled exactly the same in Pardot and in Unbounce.,10,It has simply allowed us to push more campaigns out the door. They haven't all been home-runs, but it has allowed us to iterate our offers faster and break down assumptions that we had.
The cost is a no-brainer since it is just a fraction of a percent of our marketing and sales budget.,ClickFunnels and WordPress,Hotjar, Calendly, Typeform, Google Analytics, Infusionsoft, Drip from Leadpages, HelloSign,Yes,Product Usability
Vendor Reputation,We wouldn't change anything. We've been super pleased with the outcome.Joshua LongGREAT landing page builder, easy to use with A/B testing2018-06-21T21:41:09.340ZUnbounce has changed the way we strategize, build, and test our landing pages.
With its ease of use, a team of one (1) can build a landing page in a day with multiple variants without the need for ANY IT/Developer assistance.
I can go from idea to execution to iteration in an hour, making our campaigns flexible and adaptive.,Ease of use. No coding required.
Integrates with just about every Marketing Automation tool so you can stay away from the clunky page builder in Marketo or the outdated builder in Pardot.
Easy A/B testing out of the box.,Tighter integrations with Pardot to allow for progressive profiling.
Better community driven templates.
More features in their lightboxes.,10,Time to Value - we were up and running in about 3 hours, with our first landing page live in another 2 hours (very low learning curve)
Keep headcount low - we run lean, and it enabled me to use headcount budget for other strategic initiatives.
Conversion Rate Optimization - with the A/B testing feature, we were able to test "hunches" quicky to increase our overall conversion rates by over 60%.,Leadpages,Pardot, Clearbit, BomboraShannon JohlicWon't go wrong with Unbounce2018-06-28T18:48:14.979ZWe use Unbounce as a department. We use it to gain traction on our landing pages that we send via email. It addresses our problem of needing to create multiple landing pages daily in an easy and quick manner. One of the most helpful features is the ability to work as a team all under the same platform while keeping clients separate.,The page editor has a lot of great features that support complex landing page needs. Creating and editing landing pages to look exactly the way you want has never been easier. The drag and drop quick edit features makes turn around time a breeze. Unbounce also provides a ridiculous amount of FREE templates to get you started. Their library of templates gave me a lot of ideas for my own designs.
Unbounce provides a large library of free templates to get you headed in the right direction. Their library of templates is normally the starting point for everyone on our team when trying to decide the look and feel of each landing page.
Unbounce has an easy way to create mobile-friendly pages. All of their standard templates are mobile friendly. One of the better features is that you can design separate experiences under the same landing page for mobile vs desktop users.,One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.,9,We use this to address our graphic design needs for simple things such as landing pages, poo-ups, and announcement bars. It let's us work on these things without having to always get our designer or tech team involved.
With all of the GDPR changes we have really leaned on unbounce to help us create pages to gather list. Using landing pages to have users submit their information is super helpful and it makes it easy to automate the list building process.,,MailChimp, CanvaVerified UserEasy to use - no coding required2018-06-21T21:35:16.192ZOur marketing department uses Unbounce to create landing pages, primarily for paid search advertising. We run PPC campaigns on a variety of different keyword themes, and it's important for us to have customized landing pages that are more relevant to those specific themes. Unbounce makes it easy to maintain and manage these landing pages in one central location so that we can keep the design consistent with the rest of our branding.,The interface is very modern and user-friendly. It's easy to find what you're looking for and do the things you need to do without having to use the help.
Doesn't require coding knowledge to build landing pages - dragging and dropping components, resizing elements, adding text/images - everything is as simple as a point and click.
There are a ton of landing page templates to choose from if you want to copy one, or just browse them for design ideas and then create yours from scratch.
It's easy to manage multiple landing pages - you can group them by folders, sort, copy & create new landing pages, etc. Also if you have more than one brand/company, or if you are an agency managing for multiple brands, Unbounce is set up to accommodate you.,The reporting is very basic - pretty much only A/B test comparisons. If you need more in-depth reporting you will have to use an external system.
Page performance isn't great. When running our landing pages through Google's Page Speed analysis tool, they did not perform well compared to landing pages we created outside of Unbounce. This was big for us because, in paid search, Google looks at your landing page quality as a factor that affects what you pay per click.,6,Helped us convert more leads because our website was on a platform that didn't support true landing pages. Unbounce allowed us to create pages that match our website brand and use them to convert visitors to leads.
Unbounce probably ended up costing us more money in terms of paid search, because the quality score of our landing pages (in Google's eyes) was poor due to the landing page load times. When we moved on from Unbounce, we were able to create landing pages with much better performance.
Unbounce positively impacted me as a marketing coordinator, because this was my first experience with landing pages and I learned a lot from it. I didn't know much about best practices, but Unbounce has a lot of resources on how to build successful landing pages.,HubSpot, Optimizely and Leadpages,Salesforce Lightning, HubSpotVerified User
Unspecified
Unbounce
76 Ratings
