#1 most frequent
United States of America
50.0%2 installations of 4
What is UpContent?
UpContent is a content discovery tool that focuses on delivering quality results and helping users find precisely the content they need when they need it.
Categories & Use Cases
Media
Screenshot of UpContent's search results page - 3 columns.
Top Performing Features
Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Category average: 8.2
Content automation
Allows users to set up automated distribution, personalization and/or curation.
Category average: 6.6
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Category average: 7.5
Areas for Improvement
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Category average: 7.4
Who Buys & Uses UpContent
#2 most frequent
Canada
25.0%1 installation of 4
#3 most frequent
Nepal
25.0%1 installation of 4
UpContent helps you kick butt with content curation
Pros
- Organize content from multiple sources
- Helps you leverage curated content more easily for use on social media
- Allows you to quickly share articles with your audience that you think will resonate with them
Cons
- I'd like an option to use UpContent to curate content into a blog post -- to make it easy to do "news round-up" type posts.
Most Important Features
- Integration with HubSpot for conversation starters when we email prospects
- Integration with SocialBee for streamlining our social media management for customers
- Integration with Rasa.io for easy, custom email newsletter to our audience
Return on Investment
- We are able to gain efficiency in our social media efforts
- Improve productivity when it comes to developing newsletters
- Help us build our thought leadership with curated content
Alternatives Considered
Scoop.it Content Director
Other Software Used
HubSpot Marketing Hub, HubSpot Sales Hub, Canva
