Upside

Upside is a GTM intelligence platform for B2B revenue teams. The platform connects to CRM, marketing automation, meeting recording, and ad network systems via OAuth, then automatically builds a unified data foundation through entity resolution, touchpoint reconstruction, buying group detection, and data healing — so teams can analyze what actually happened across every deal without manual data wrangling.

On top of that foundation, Upside provides a seatless analytics dashboard with account, campaign, and channel explorers; AI-powered Deep Research that reasons across meeting transcripts, emails, and structured CRM data; configurable AI Fields for classifying and extracting insights from unstructured data; custom mini-apps for purpose-built reporting; and a read-only MCP interface that works with Claude, ChatGPT, Cursor, Notion AI, Dust, and other AI tools teams already use.