#1 most frequent
United States of America
65.9%29 installations of 44
What is Veeva OpenData?
Veeva OpenData Commercial is global reference data of healthcare professionals, healthcare organizations, and affiliations. It contains addresses, emails, specialties, demographics, and compliance data (license information and industry identifiers). It is available in 100+ countries today and 115+ countries by the end of 2024. OpenData Commercial is provisioned via Network, Delivery Manager, master API, or data files.
Categories & Use Cases
Top Performing Features
Alerts and reminders
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
Category average: 7.4
List upload/download
Lists can be easily and quickly uploaded or downloaded from the platform.
Category average: 8
Salesforce integration
Integrates with the Salesforce.com CRM platform.
Category average: 8.4
Areas for Improvement
Ideal customer targeting
Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.
Category average: 7.8
Smart lists and recommendations
Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.
Category average: 7.3
Data hygiene
Helps users maintain clean lists and records, including duplicate management.
Category average: 7.4
Who Buys & Uses Veeva OpenData
#2 most frequent
India
6.8%3 installations of 44
#3 most frequent
Japan
6.8%3 installations of 44
A long way to go
Use Cases and Deployment Scope
We are a service provider to commercial pharma business. We analyse SFE activities, consent management, CLM analysis, etc. using Veeva CRM system for our customers. We are using HCP and HCO data (open data) analytics for analysis and deployment in various EU countries.
Pros
- Readymade list of HCPs and HCOs
- Affordable pricing
- Integrates well with Veeva
Cons
- The HCP and HCO lists are not complete for many European countries.
- One can't filter HCPs to identify a specified segment say for a rare disease
- No other associated data like formulary status to support the segmentation
Return on Investment
- Cost effective
- End pharma Customers are not very happy
Love Veeva OpenData@
Use Cases and Deployment Scope
I have used Veeva OpenData to get more accurate data to track customer engagement. This is super helpful, especially in Sales, for seeing what prospects engage with content and are interested in the platform. This has allowed me to have much warmer leads and an easier way to reach out to people.
Pros
- Faster data
- Tracks customer engagement
- Warmer leads
- Easier prospecting
Cons
- I have not had any issues with the software
Return on Investment
- Better lead generation
- ROI with new opportunities created
- Faster data