Video specialists
Rating: 7 out of 10
IncentivizedUse Cases and Deployment Scope
We have worked with Vungle as an ad network and as an exchange as well. They had a lot of volume as an ad network, but their exchange business is still developing. They are video only or at least 90% of their inventory is video. They have good coverage on the US but not so much in the rest of the world.
Pros
- You can work on a CPI basis on the network level.
- Strong in the US. A lot of inventory there.
- SSP integration very fast and good technical team.
Cons
- Product development. They have not evolved their product significantly still offering the same videos they had 3 years ago.
- Slow to respond to product questions.
- Not enough scale on APAC GEOS.
Likelihood to Recommend
Vungle works well for branding and performance as video is a high impact format that and that has good CTRs and CVRs. However, for advertisers without a lot of budget, Vungle may not be a good option as the CPMs on the exchange are very high. For branding there are alternatives that have a more developed product, where video can be targeted near content the user may like, like Teads.
GB
Gabriela Band
Sales Specialist in Sales at Ogilvy (10,001+ employees)
Vetted Review
3 years of experience