TrustRadius: an HG Insights company

What is Zru?

Zru is a payment infrastructure and orchestration platform that helps businesses simplify and optimize their payment operations. With one integration, Zru connects merchants to multiples PSPs, payment methods and payment providers offering full control over how each transaction is routed, processed, and displayed.

Businesses can define custom rules for orchestration, manage all operations, and adapt quickly to new markets or payments flows without relying on development resources. Zru supports use cases from traditional e-commerces to complex marketplace structures, enabling both startups and enterprise merchants to evolve their payment stack with flexibility and visibility.

Core functionalities include:
- Orchestrate payments with personalized rules.
- Connect to over 200 payment methods, PSPs, and providers, including network tokenization, 3DS agnostic, and wallets.
- Manage collections end-to-end: create payment links, process refunds, and track operations in real time.
- Customize the checkout experience to match each brand’s visual identity.

Media

Screenshot of the dashboard to manage payments in real-time

Screenshot of the dashboard to manage payments in real-time