A True Business Partner
Kelly Hicks | TrustRadius Reviewer
June 03, 2015

A True Business Partner

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with ActiveDEMAND

We have used ActiveDEMAND for the last year for our marketing efforts. We truly partner with them to help grow our business. We are able to use this product to nurture our current contact database and to also draw in new customers by positioning our marketing efforts in a way that showcases our products and services. ActiveDEMAND's staff are supportive and stay on top of the marketing trends.
  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
  • ActiveDEMAND really tries to stay on top of issues, they do have software glitches like any software vendor has, but they try to fix them quickly and they communicate well with us.
  • We've been able to position our product line better by creating webinars, resource documents, blog postings. This has helped to convey to our customers that we really are knowledgeable and experienced.
Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there.
Just research the company, look at their resources and see if they really understand the marketing effort.

ActiveDEMAND Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
9
Social profile integration
9
Dashboards
10
Standard reports
10
Custom reports
10
API
9
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10