Item: Adobe Animate
Rating: 7
Author: Stefanie Cash

Use Cases and Deployment Scope

Adobe Flash (now rebranded as Adobe Animate) is used within the marketing department to produce animated graphics for emails and other digital marketing purposes. Aside from the actual program, Flash is used internally to view interactive elements on sites such as watching videos and streaming webinars.

Pros and Cons

Ability to make animated elements
Cross-functionality
Integration with other Adobe programs

Cumbersome interface
Dated technology
Limited capabilities

Return on Investment

Diversify creative
Diversify internal software offerings

Alternatives Considered

Adobe Photoshop

As mentioned earlier, Photoshop is an easier program to work with and you can use it to make animated images for digital marketing. It's usually easier to just use Photoshop because the controls are not as cumbersome and there is a minimal learning curve.

Likelihood to Recommend

The essential elements that make Flash unique are no longer valid as other software does what Flash does and better. For example, simple animations can easily be done in Photoshop rather than Flash.

Usability

Flash is usable but definitely has a learning curve that a novice user may need to Google a few tutorials prior. The seamless integration with other Adobe software products is nice for loading content from the cloud. Plus it's great for storing and saving work on the go.

Usability Pros and Cons

Pros	Cons
Well integrated	Unnecessarily complex Requires technical support Inconsistent Slow to learn Cumbersome Lots to learn

Easy Tasks

Integration with other Adobe software
Standard controls
Easy to function help menu

Difficult Tasks

Tool selection
Tool location
Difficult navigation

Dated but has potential

Overall Satisfaction with Adobe Flash