Item: Adobe GenStudio for Performance Marketing
Rating: 8
Author: Verified User

Overall Satisfaction with Adobe GenStudio for Performance Marketing

Use Cases and Deployment Scope

It is used for performance marketing and scalable content creation. Brand consistency and campaign implementation

Pros and Cons

Pros

Incorporates brand content easily
AI makes asset creation quick
Approval flows, implementation and analytics cover all the bases.

Cons

The setup process is difficult
It's very expensive
Didn't work well for a niche industry

Return on Investment

Time saving work flow
AI takes pressure off the design team and can focus where custom design work is needed more
Simplified activation for campaigns

Usability

It was challenging and a little time consuming to set up

Key Insights

Do you think Adobe GenStudio for Performance Marketing delivers good value for the price?

Not sure

Are you happy with Adobe GenStudio for Performance Marketing's feature set?

Yes

Did Adobe GenStudio for Performance Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe GenStudio for Performance Marketing go as expected?

Would you buy Adobe GenStudio for Performance Marketing again?

Yes

Other Software Used

Adobe Acrobat Reader, Adobe Animate, Adobe Bridge

The more you prepare upfront the better the results. You need to ensure proper set up with your brand guidelines. It does help reduce bottlenecks in work flow but time will tell if it's worth the cost. Good for large projects but not really suited for small teams with a smaller scope.

Comments

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Good but expensive for a small team