Item: Adobe GenStudio for Performance Marketing
Rating: 8
Author: Norm Trento

Overall Satisfaction with Adobe GenStudio for Performance Marketing

Use Cases and Deployment Scope

Reducing time to market on campaigns
reducing touchpoints with our workflow and departments

Pros and Cons

Pros

Collaboration with all teams and stake holders
Time saving touchpoints to reduce workloads
Having one Eco system to house the digital journey
Seamless use of Adobe Products

Cons

Understanding implementation
Cost involved in scaling

Usability

Excellent UI and tools of the trade

Alternatives Considered

Adobe Firefly

We have built a large scale SAAS platform that collaborates with Adobe GenStudio for Performance Marketing.

Key Insights

Do you think Adobe GenStudio for Performance Marketing delivers good value for the price?

Not sure

Are you happy with Adobe GenStudio for Performance Marketing's feature set?

Yes

Did Adobe GenStudio for Performance Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe GenStudio for Performance Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe GenStudio for Performance Marketing again?

Yes

Other Software Used

Adobe PhotoShop, Adobe Illustrator CC, Adobe InDesign

Likelihood to Recommend

The next era of business will be done on platforms with tools like Next Adobe GenStudio for Performance Marketing - Begin with the end in mind and have all players understand the goals.

Comments

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Love Adobe GenStudio for Performance Marketing