Content Experience Platforms

Content Experience Platforms Overview

Content experience platforms allow companies to create various types of content, often with an emphasis on interactive and personalized content, to help engage their audience or web visitors. This content is typically served to a specific audience segment, or made available for a group of users to self-serve. This type of software is closely related to content marketing software. The types of content businesses can create with content experience platforms include:

  • Video

  • Audio

  • Images

  • Articles

  • Ebooks & white papers

  • Infographics

  • Newsfeeds

  • Interactive content (e.g. quizzes, surveys, polls, calculators)

  • Chatbots

  • Ecommerce product recommendations

  • Websites or blogs


These tools enable businesses to store content assets and segment them by use case, target persona, or even engagement level. Other core competencies of content experience platforms include publishing content and tracking user engagement with different types of content. Some products also include robust content performance analytics capabilities.


Certain content experience or content creation products are more focused on marketing end-users, while others are more focused on designer and web-builder end-users. For example, PathFactory, Outgrow, Uberflip, and Ion by Rock Content are all more focused on marketing and sales use cases. On the other hand, products like Weld and Ceros are more focused on designer and web-builder use cases.

Top Rated Content Experience Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Content Experience Products

(1-21 of 21) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Ion, by Rock Content

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and…

Key Features

  • Embedded CTAs (108)
    99%
    9.9
  • Forms / Gated content (107)
    99%
    9.9
  • Content performance analytics (116)
    98%
    9.8
PathFactory

PathFactory

Customer Verified
Top Rated

PathFactory (formerly LookBookHQ) is a content marketing platform emphasizing engagement, that allows the user to turn content into an interactive experience.

Key Features

  • Content hub (95)
    89%
    8.9
  • Forms / Gated content (93)
    87%
    8.7
  • Content performance analytics (96)
    83%
    8.3
Uberflip

Uberflip

Customer Verified
Top Rated

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA)…

Outgrow

Outgrow is designed to enable marketers to easily create calculators, recommendations, quizzes and polls to better acquire, qualify, and monetize leads. With Outgrow, marketers can build these tools without a developer or a designer in minutes. Common Examples of interactive content…

Key Features

  • Content performance analytics (33)
    100%
    10.0
  • Embedded CTAs (31)
    100%
    10.0
  • Forms / Gated content (30)
    100%
    10.0
DemandScience Activate (formerly PureB2B)

PureB2B is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, PureB2B helps marketers meet the ever-changing demands of B2B sales.

Showpad Content

Showpad Content is presented as a sales enablement platform that marketing and sales can rely on to prepare sellers, engage buyers and optimize performance with insights. With a single user experience, their solution is designed to make it easy to discover and share the right content,…

SnapApp, by Uberflip

The SnapApp Interactive Content Marketing platform from Uberflip (acquired December 2019) boasts a browser-based, drag-and-drop interface that gives users the flexibility to create distinctive, on-brand custom content experiences. SnapApp features templates, asset libraries, design…

Arena.im

Arena.im is a live chat, live blog, and content wall solution that can be embedded on a website, from the company of the same name headquartered in San Francisco. The solution avails an in-built customer data platform that enables users to activate individual marketing with centralized…

Ceros

Ceros is a content marketing software platform that enables designers and marketers to create interactive web content, without the need for coding or developers.

Movable Ink

The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.

Folloze

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing…

DGTLSuite

The goal of DGTLsuite, technology from SPS DGTL, a division of Y&L Consulting, is to provide comprehensive, integrated, and simple solutions to digital workflows for businesses of any size. The suite was built as an organic outgrowth of internal business needs and refined in house.…

Foleon

Foleon is a content creation platform designed to make it easy to create interactive content that is 100% on brand. They provide B2B companies with a drag & drop editor and interactive Foleon Doc format that empowers them to create bespoke digital content experiences that are…

Hushly

Hushly's platform is a buyer experience and conversion platform. Hushly aims to offer b2b marketers the ability to offer a modern content experience combine with lead capture and enrichment for the highest quality opt-in lead from existing traffic.

emlen

About emlen A 3 in1 Content Engagement Platform designed to bring B2B content to life:Content Hub: Centralize and manage marketing and sales contentContent Engagement: Generate and distribute content destinations - without IT, design or coding skills.Content Intelligence: Real-time…

SplashMaker

SplashMaker is presented as an Automated Smart Content Engine for WordPress. Users can leverage a standalone SmartDoc Basic Theme (see below) for pre-built assets that are ready to go such as eBooks, White Papers, Infographics, Case Studies, etc. – or, add the premium SplashMaker+…

Zoomforth

Zoomforth software, from the company of the same name in San Francisco, is a video-oriented content experience platform for creating microsites, designed to help professionals with no design or tech skills gather rich media content and organize it into beautiful, trackable, online…

Weld.io

Weld (www.weld.io) is a tool that allows users to create visual, animated, interactive content on existing web/e-commerce platforms, from the company of the same name (or Weld Your Own App AB) in Stockholm.

Aioma

Aioma is an AI-powered software for planning and creating relevant content throughout the customer journey. The AI creates a content plan with concrete article outlines - and the user orders the required content with one click.In this way, Aioma is designed to help B2B companies…

Storyteller

Storyteller has been designed to get an app and website ready to launch Stories as soon as possible. It is presented as having a simple to use UX and a powerful CMS that gives the user authoring & publishing tools used to create, schedule & preview Stories. Users can import…

Quark Docurated

Docurated is a sales-focused content management platform that incorporates massive inputs and machine learning to help sales teams surface and re-use the best marketing content for each specific sales situation. It was acquired by Quark in 2017 to broaden their content automation…

Learn More About Content Experience Platforms

What are Content Experience Platforms?

Content experience platforms allow companies to create various types of content, often with an emphasis on interactive and personalized content, to help engage their audience or web visitors. This content is typically served to a specific audience segment, or made available for a group of users to self-serve. This type of software is closely related to content marketing software. The types of content businesses can create with content experience platforms include:

  • Video

  • Audio

  • Images

  • Articles

  • Ebooks & white papers

  • Infographics

  • Newsfeeds

  • Interactive content (e.g. quizzes, surveys, polls, calculators)

  • Chatbots

  • Ecommerce product recommendations

  • Websites or blogs


These tools enable businesses to store content assets and segment them by use case, target persona, or even engagement level. Other core competencies of content experience platforms include publishing content and tracking user engagement with different types of content. Some products also include robust content performance analytics capabilities.


Certain content experience or content creation products are more focused on marketing end-users, while others are more focused on designer and web-builder end-users. For example, PathFactory, Outgrow, Uberflip, and Ion by Rock Content are all more focused on marketing and sales use cases. On the other hand, products like Weld and Ceros are more focused on designer and web-builder use cases.

Benefits of Content Experience Platforms

The primary goal content experience software helps marketers and designers achieve is creating personalized and engaging content for their users, customers, or a broader audience. Users that are more engaged with a brand’s content are more likely to take an action aligned with a specific business outcome. For example, they may be more willing to sign up for a webinar, download a whitepaper, sign up for an email newsletters, or even make a purchase. These actions often map to business outcomes like:

  • increased conversions on CTAs

  • lead generation from things like form fills or webinar attendee lists


A secondary goal that content experience platforms help marketers achieve is increased content ‘SEO goodness’. I.e. creating content that resonates more with users and thus starts ranking higher on search engine result pages (SERPs) or ranking for more/better keywords. This helps bring in more traffic to the brand’s website and increase their brand awareness and authority.

Content Experience Platform Features

Most content experience platforms will include the following features:


  • Content organization (e.g. content tags or taxonomy)

  • Content repository or hub

  • Content creation

  • Drag-and-drop content editor

  • Content personalization

  • Content publishing

  • Tracking user engagement with content

  • Content performance tracking

  • User engagement data collection

  • Content self-service tools

  • Integration with third-party systems (e.g. CRM, Marketing Automation, CMS, Email Marketing, etc.)

Content Experience Platform Comparison

Before deciding to invest in one content experience platform over another, consider the following key factors:


  • Integrations: Does the platform integrate well with the other marketing, sales, or design software you’re business is using? Does it also integrate with the different digital channels and endpoints you push content out to (e.g. social media channels, messaging apps, web apps, mobile apps)?

  • Scalability: How many new content experiences will you be creating and publishing per week or month? Will the platform be able to meet the content needs of your marketing and/or sales departments? Make sure the product you’re considering can keep up with the content creation, publishing, and tracking demands of your business.

  • Customer support: Does the product you're considering come with good customer support? For example, are there multiple methods of contacting the support team (e.g. webchat, phone, email, etc.)? What is the support rating of the product on review websites like TrustRadius? What do current customers have to say about their experience with support?


Start a content experience platform comparison.

Pricing Information

Most content experience platform vendors charge either on a monthly or yearly basis. The price range for this type of software can vary quite a bit, depending on the number of user licenses required and the number of features included. Some vendors also charge per piece of content created or place a limit on the number and type of content pieces that can be produced on certain business plans. The cost per month can start as low as $25/mo. for one user and range up to $500/mo. or more for 10+ user licenses.


Related Categories

Frequently Asked Questions

What do content experience platforms do?

Content experience platforms enable marketers, sales reps, and designers to produce personalized and engaging content experiences for their audience. Content experience or content creation products allow users to store, organize, create, publish, and track audience engagement with different types of content.

What are the different types of content?

Content experience platforms are especially well-designed to create interactive and personalized content. There is a wide range of different types of content assets and experiences that users can create with these platforms, including:

  • Chatbots
  • E-commerce product recommendations
  • Webpages
  • Quizzes and surveys
  • Polls
  • Calculators
  • Newsfeeds
  • Video
  • Audio
  • Images
  • Articles
  • Ebooks & white papers
  • Infographics

Why use a content experience platform?

Content experience platforms offer businesses a few key benefits. The biggest benefit is the ability to create more engaging and personalized content. This, in turn, makes a brand’s audience more likely to engage with the content or take another action that is tied to a specific business outcome (e.g. increased conversion rates or more new leads generated). An additional benefit is boosting SEO performance for the content itself, which can help bring in more traffic to the brand’s website.