Content Experience Platforms

TrustRadius Top Rated for 2023

Top Rated Products

(1-5 of 5)

1
Paperflite

Paperflite is a marketing collateral management and sales enablement platform designed for organizing, distributing, and sharing content with customers. Its real-time engagement analytics provide insights into how content is being used, accessed, viewed, and shared by end-users.…

2
Folloze

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing…

3
PathFactory

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline…

4
Uberflip

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA)…

5
DemandScience

DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.

All Products

(1-25 of 28)

1
PathFactory

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline…

2
Ion, by Rock Content

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and…

3
DemandScience

DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.

Explore recently added products

4
Uberflip

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA)…

5
Outgrow

Outgrow enables marketers to create calculators, recommendations, quizzes and polls to better acquire, qualify, and monetize leads. Outgrow is designed so marketers can build these tools without a developer or a designer in minutes. Common Examples of interactive content that you…

6
Folloze

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing…

7
Paperflite

Paperflite is a marketing collateral management and sales enablement platform designed for organizing, distributing, and sharing content with customers. Its real-time engagement analytics provide insights into how content is being used, accessed, viewed, and shared by end-users.…

8
ScreenSpace

ScreenSpace’s Immersive Product Stories help marketing and sales teams stand out, engage qualified buyers, and guide them on an experiential journey to value. ScreenSpace incorporates techniques in film, television and gaming to not only capture the look & feel of a product, but…

9
Kapost

Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

10
CoSchedule Marketing Suite

CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.

11
SnapApp (discontinued)

The SnapApp Interactive Content Marketing platform that was acquired by Uberflip December 2019 was discontinued by Uberflip at the end of July 2022. It is no longer available.

12
Movable Ink

The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.

13
Ceros Studio

Ceros Studio is a content marketing software platform that enables designers and marketers to create interactive web content, without the need for coding or developers.

14
Arena.im

Arena.im is a live chat, live blog, and content wall solution that can be embedded on a website, from the company of the same name headquartered in San Francisco. The solution avails an in-built customer data platform that enables users to activate individual marketing with centralized…

15
Foleon

Foleon is a content creation platform designed to make it easy to create interactive content that is on brand. It provides B2B companies with a drag & drop editor and interactive Foleon Doc format used to create bespoke digital content experiences that are engaging, intelligent,…

16
Repurpost
0 reviews

Repurpost helps to facilitate agile cross-functional communication between product, marketing, sales and all other customer-facing teams. Its feedback loops and single-click deployment allows users to create personalized experiences for onboarding, education, selling and channel…

17
DGTLSuite
0 reviews

The goal of DGTLsuite, technology from SPS DGTL, a division of Y&L Consulting, is to provide comprehensive, integrated, and simple solutions to digital workflows for businesses of any size. The suite was built as an organic outgrowth of internal business needs and refined in house.…

18
Smint.io
0 reviews

Smint.io offers the first Content Activation Platform that enables companies to publish their content directly from their Digital Asset Management and Enterprise Content Management. Smint.io can be used to activate content silos and enhance the content experience between brands, teams,…

19
Sagewill
0 reviews

Sagewill offers a place for professional B2B content marketers to learn where to focus and optimize their content strategies. The solution analyzes brand data (positioning, SEO, competitors, etc) and provides content plan recommendations that can be actioned immediately. Its plans…

20
Storyteller
0 reviews

Storyteller has been designed to get an app and website ready to launch Stories as soon as possible. It is presented as having a simple to use UX and a powerful CMS that gives the user authoring & publishing tools used to create, schedule & preview Stories. Users can import…

21
Zoomforth
0 reviews

Zoomforth software, from the company of the same name in San Francisco, is a video-oriented content experience platform for creating microsites, designed to help professionals with no design or tech skills gather rich media content and organize it into beautiful, trackable, online…

22
Quark Docurated

Docurated is a sales-focused content management platform that incorporates massive inputs and machine learning to help sales teams surface and re-use the best marketing content for each specific sales situation. It was acquired by Quark in 2017 to broaden their content automation…

23
emlen
0 reviews

About emlen A 3 in1 Content Engagement Platform designed to bring B2B content to life:Content Hub: Centralize and manage marketing and sales contentContent Engagement: Generate and distribute content destinations - without IT, design or coding skills.Content Intelligence: Real-time…

24
SplashMaker
0 reviews

SplashMaker is presented as an Automated Smart Content Engine for WordPress. Users can leverage a standalone SmartDoc Basic Theme (see below) for pre-built assets that are ready to go such as eBooks, White Papers, Infographics, Case Studies, etc. – or, add the premium SplashMaker+…

25
Fluid Topics
0 reviews

Fluid Topics’ Dynamic Content Delivery Platform (CDP) is a software solution that collects and unifies all types of documentation, no matter the initial source and format, and then feeds the relevant content to any digital channel, device, and application, in context with the users’…

Learn More About Content Experience Platforms

What are Content Experience Platforms?

Content experience platforms allow companies to create various types of content, often with an emphasis on interactive and personalized content, to help engage their audience or web visitors. This content is typically served to a specific audience segment, or made available for a group of users to self-serve. This type of software is closely related to content marketing software. The types of content businesses can create with content experience platforms include:

  • Video

  • Audio

  • Images

  • Articles

  • Ebooks & white papers

  • Infographics

  • Newsfeeds

  • Interactive content (e.g. quizzes, surveys, polls, calculators)

  • Chatbots

  • Ecommerce product recommendations

  • Websites or blogs


These tools enable businesses to store content assets and segment them by use case, target persona, or even engagement level. Other core competencies of content experience platforms include publishing content and tracking user engagement with different types of content. Some products also include robust content performance analytics capabilities.


Certain content experience or content creation products are more focused on marketing end-users, while others are more focused on designer and web-builder end-users. For example, PathFactory, Outgrow, Uberflip, and Ion by Rock Content are all more focused on marketing and sales use cases. On the other hand, products like Weld and Ceros are more focused on designer and web-builder use cases.

Benefits of Content Experience Platforms

The primary goal content experience software helps marketers and designers achieve is creating personalized and engaging content for their users, customers, or a broader audience. Users that are more engaged with a brand’s content are more likely to take an action aligned with a specific business outcome. For example, they may be more willing to sign up for a webinar, download a whitepaper, sign up for an email newsletters, or even make a purchase. These actions often map to business outcomes like:

  • increased conversions on CTAs

  • lead generation from things like form fills or webinar attendee lists


A secondary goal that content experience platforms help marketers achieve is increased content ‘SEO goodness’. I.e. creating content that resonates more with users and thus starts ranking higher on search engine result pages (SERPs) or ranking for more/better keywords. This helps bring in more traffic to the brand’s website and increase their brand awareness and authority.

Content Experience Platform Features

Most content experience platforms will include the following features:


  • Content organization (e.g. content tags or taxonomy)

  • Content repository or hub

  • Content creation

  • Drag-and-drop content editor

  • Content personalization

  • Content publishing

  • Tracking user engagement with content

  • Content performance tracking

  • User engagement data collection

  • Content self-service tools

  • Integration with third-party systems (e.g. CRM, Marketing Automation, CMS, Email Marketing, etc.)

Content Experience Platform Comparison

Before deciding to invest in one content experience platform over another, consider the following key factors:


  • Integrations: Does the platform integrate well with the other marketing, sales, or design software you’re business is using? Does it also integrate with the different digital channels and endpoints you push content out to (e.g. social media channels, messaging apps, web apps, mobile apps)?

  • Scalability: How many new content experiences will you be creating and publishing per week or month? Will the platform be able to meet the content needs of your marketing and/or sales departments? Make sure the product you’re considering can keep up with the content creation, publishing, and tracking demands of your business.

  • Customer support: Does the product you're considering come with good customer support? For example, are there multiple methods of contacting the support team (e.g. webchat, phone, email, etc.)? What is the support rating of the product on review websites like TrustRadius? What do current customers have to say about their experience with support?


Start a content experience platform comparison.

Pricing Information

Most content experience platform vendors charge either on a monthly or yearly basis. The price range for this type of software can vary quite a bit, depending on the number of user licenses required and the number of features included. Some vendors also charge per piece of content created or place a limit on the number and type of content pieces that can be produced on certain business plans. The cost per month can start as low as $25/mo. for one user and range up to $500/mo. or more for 10+ user licenses.


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Frequently Asked Questions

What do content experience platforms do?

Content experience platforms enable marketers, sales reps, and designers to produce personalized and engaging content experiences for their audience. Content experience or content creation products allow users to store, organize, create, publish, and track audience engagement with different types of content.

What are the different types of content?

Content experience platforms are especially well-designed to create interactive and personalized content. There is a wide range of different types of content assets and experiences that users can create with these platforms, including:

  • Chatbots
  • E-commerce product recommendations
  • Webpages
  • Quizzes and surveys
  • Polls
  • Calculators
  • Newsfeeds
  • Video
  • Audio
  • Images
  • Articles
  • Ebooks & white papers
  • Infographics

Why use a content experience platform?

Content experience platforms offer businesses a few key benefits. The biggest benefit is the ability to create more engaging and personalized content. This, in turn, makes a brand’s audience more likely to engage with the content or take another action that is tied to a specific business outcome (e.g. increased conversion rates or more new leads generated). An additional benefit is boosting SEO performance for the content itself, which can help bring in more traffic to the brand’s website.