Content Experience Platforms
These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and…
PathFactory (formerly LookBookHQ) is a content marketing platform emphasizing engagement, that allows the user to turn content into an interactive experience.
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA)…
Outgrow is designed to enable marketers to easily create calculators, recommendations, quizzes and polls to better acquire, qualify, and monetize leads. With Outgrow, marketers can build these tools without a developer or a designer in minutes. Common Examples of interactive content…
PureB2B is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, PureB2B helps marketers meet the ever-changing demands of B2B sales.
Showpad Content is presented as a sales enablement platform that marketing and sales can rely on to prepare sellers, engage buyers and optimize performance with insights. With a single user experience, their solution is designed to make it easy to discover and share the right content,…
The SnapApp Interactive Content Marketing platform from Uberflip (acquired December 2019) boasts a browser-based, drag-and-drop interface that gives users the flexibility to create distinctive, on-brand custom content experiences. SnapApp features templates, asset libraries, design…
Arena.im is a live chat, live blog, and content wall solution that can be embedded on a website, from the company of the same name headquartered in San Francisco. The solution avails an in-built customer data platform that enables users to activate individual marketing with centralized…
About emlen A 3 in1 Content Engagement Platform designed to bring B2B content to life:Content Hub: Centralize and manage marketing and sales contentContent Engagement: Generate and distribute content destinations - without IT, design or coding skills.Content Intelligence: Real-time…
SplashMaker is presented as an Automated Smart Content Engine for WordPress. Users can leverage a standalone SmartDoc Basic Theme (see below) for pre-built assets that are ready to go such as eBooks, White Papers, Infographics, Case Studies, etc. – or, add the premium SplashMaker+…
Storyteller has been designed to get an app and website ready to launch Stories as soon as possible. It is presented as having a simple to use UX and a powerful CMS that gives the user authoring & publishing tools used to create, schedule & preview Stories. Users can import…
Docurated is a sales-focused content management platform that incorporates massive inputs and machine learning to help sales teams surface and re-use the best marketing content for each specific sales situation. It was acquired by Quark in 2017 to broaden their content automation…
What are Content Experience Platforms?
Content experience platforms allow companies to create various types of content, often with an emphasis on interactive and personalized content, to help engage their audience or web visitors. This content is typically served to a specific audience segment, or made available for a group of users to self-serve. This type of software is closely related to content marketing software. The types of content businesses can create with content experience platforms include:
Ebooks & white papers
Interactive content (e.g. quizzes, surveys, polls, calculators)
Ecommerce product recommendations
Websites or blogs
These tools enable businesses to store content assets and segment them by use case, target persona, or even engagement level. Other core competencies of content experience platforms include publishing content and tracking user engagement with different types of content. Some products also include robust content performance analytics capabilities.
Certain content experience or content creation products are more focused on marketing end-users, while others are more focused on designer and web-builder end-users. For example, PathFactory, Outgrow, Uberflip, and Ion by Rock Content are all more focused on marketing and sales use cases. On the other hand, products like Weld and Ceros are more focused on designer and web-builder use cases.
Benefits of Content Experience Platforms
The primary goal content experience software helps marketers and designers achieve is creating personalized and engaging content for their users, customers, or a broader audience. Users that are more engaged with a brand’s content are more likely to take an action aligned with a specific business outcome. For example, they may be more willing to sign up for a webinar, download a whitepaper, sign up for an email newsletters, or even make a purchase. These actions often map to business outcomes like:
increased conversions on CTAs
lead generation from things like form fills or webinar attendee lists
A secondary goal that content experience platforms help marketers achieve is increased content ‘SEO goodness’. I.e. creating content that resonates more with users and thus starts ranking higher on search engine result pages (SERPs) or ranking for more/better keywords. This helps bring in more traffic to the brand’s website and increase their brand awareness and authority.
Content Experience Platform Features
Most content experience platforms will include the following features:
Content organization (e.g. content tags or taxonomy)
Content repository or hub
Drag-and-drop content editor
Tracking user engagement with content
Content performance tracking
User engagement data collection
Content self-service tools
Integration with third-party systems (e.g. CRM, Marketing Automation, CMS, Email Marketing, etc.)
Content Experience Platform Comparison
Before deciding to invest in one content experience platform over another, consider the following key factors:
Integrations: Does the platform integrate well with the other marketing, sales, or design software you’re business is using? Does it also integrate with the different digital channels and endpoints you push content out to (e.g. social media channels, messaging apps, web apps, mobile apps)?
Scalability: How many new content experiences will you be creating and publishing per week or month? Will the platform be able to meet the content needs of your marketing and/or sales departments? Make sure the product you’re considering can keep up with the content creation, publishing, and tracking demands of your business.
Customer support: Does the product you're considering come with good customer support? For example, are there multiple methods of contacting the support team (e.g. webchat, phone, email, etc.)? What is the support rating of the product on review websites like TrustRadius? What do current customers have to say about their experience with support?
Most content experience platform vendors charge either on a monthly or yearly basis. The price range for this type of software can vary quite a bit, depending on the number of user licenses required and the number of features included. Some vendors also charge per piece of content created or place a limit on the number and type of content pieces that can be produced on certain business plans. The cost per month can start as low as $25/mo. for one user and range up to $500/mo. or more for 10+ user licenses.
Frequently Asked Questions
Content experience platforms are especially well-designed to create interactive and personalized content. There is a wide range of different types of content assets and experiences that users can create with these platforms, including:
- E-commerce product recommendations
- Quizzes and surveys
- Ebooks & white papers