Powerful journey and campaign tool with offline and online data
March 26, 2025

Powerful journey and campaign tool with offline and online data

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Journey Optimizer

Real-time Journey, Broadcast campaigns and trigger campaigns

Pros

  • Journey canvas
  • online data qualifying journey
  • integrations with RTCDP, CJA

Cons

  • offer management
  • decisioning
  • use of AI
  • Powerful journey canvas
  • audience sharing
  • real-time online event for joruney
  • poor decisioning
  • poor offer management
it's use of offline and online data from AEP and SDK makes it powerful platform for meaningful journeys.
it's a must have platform for all organization for trigger campaigns, real-time journeys and boradcast campaigns for direct marketing
it's a powerful journey and campaign platform with poor offer and decisoning

Do you think Adobe Journey Optimizer delivers good value for the price?

Yes

Are you happy with Adobe Journey Optimizer's feature set?

No

Did Adobe Journey Optimizer live up to sales and marketing promises?

No

Did implementation of Adobe Journey Optimizer go as expected?

No

Would you buy Adobe Journey Optimizer again?

Yes

AJO is a strong product in trigger journey and campaigns with lot of limitation on offer library

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